Optimizing site search is hard—as is training staff, increasing conversion rates and maintaining retention. The good news is that with properly configured search support, we can gather and act on actual and trend information to better tailor the customer experience. We can also begin to source machine learning and AI to automate many (but not […]
Imagine entering a store customized for you. The sales staff anticipates your unique needs, knows your sizes and tastes, and offers discounts on products you actually want.
The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail channels. You need to turn more shoppers into buyers. You can’t afford for your investment to bring more shoppers in the door or onto […]
Advancements in artificial intelligence (AI) in e-commerce made headlines everywhere this last year: 1-800-Flowers.com launched Gwyn (a.k.a. Gifts When You Need Them). Within two months, 70% of online orders were completed through GWYN. See learnings. North Face’s conversational engine has the potential to run tens of thousands of consumers through its Q-and-A interface. A Boch […]
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
Whether friend or foe to your online business, Amazon marketplaces are shaking up retail norms globally – from personalization to fulfillment. Even with Walmart and Jet.com encroaching on Amazon’s discount market share, the online mega mall added “tens of millions” of new Prime subscribers in 2016, reports investor site Motley Fool. Add consumer expectations for […]
I am excited to share SLI Systems’ debut E-commerce Performance Indicators and Confidence (EPIC) Report with you. The Q1 2017 EPIC Report includes findings and analyses from an in-depth survey of retail professionals worldwide and a look at consumer behavior trends based on more than 1.5 billion site search queries. Survey findings in the first-quarter […]