Not every search term results in a rendered ‘Search Results’ page. In fact, many terms site visitors search for will return a ‘No Results’ page for a variety of reasons. For example, a site visitor could be searching for beluga caviar on a gourmet food site, and the site is either out of stock or […]
Amazon’s practice of misleading customers with search results is again on trial, after the 9th Circuit U.S. Court of Appeals overturned a lower court ruling on a trademark infringement suit by Multi Time Machine, Inc. (MTM). MTM charged Amazon with infringing on its trademark by creating “a likelihood of confusion” when customers search Amazon for […]
The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded […]
About 10% of all searches on your site have no results. The “No results” page is an important part of your site and you can benefit from giving it some attention. Your site search logs should show you what search terms visitors use on your site, and what terms generate no (or poor) results. If […]