One of our goals for 2011 is to significantly beef up our arsenal of useful, educational content. Along those lines, we’ve just made available a new Ecommerce Podcast interview with Tim Parry, senior writer for Multichannel Merchant. Tim talked with our CEO Shaun Ryan about how multichannel retailers are using e-commerce marketing tools to boost […]
In our latest Ecommerce Podcast, Dave Baird, vice president of marketing and co-owner of MagnetStreet, spoke with our fearless leader, Shaun Ryan, about how site search data helped MagnetStreet identify an opportunity for a new line of business, which has become a huge success. As Dave explains in the podcast, most of the custom magnet […]
This week we posted an interview with Jason Miller from Motorcycle Superstore. Jason discusses a bunch of interesting projects they’re working on, including expanding internationally, a new customer loyalty program and a personal shopping assistant. One of the of the aspects of the business Jason discussed was their non-product content. They have a web and […]
Today we posted an interview with Lee Brown from Online Golf on the ecommerce podcast. One of the really interesting pieces of data that Lee shares during the interview is that people who view a video on their site are 85% more likely to buy than people who don’t. This is one of the strongest endorsements for […]
Today we released an interview with Bliss Dake from Mighty Leaf Tea. Mighty Leaf Tea sell high end tea pouches and loose tea and they seem to be at the forefront of a growing trend. Bliss described how Mighty Leaf Tea get a lot of their traffic in a unique way. A lot of people […]
This week we released an interview with Josh Hansen from HansenSurf on the ecommerce podcast. Josh is the youngest son of the founder Don Hansen. HansenSurf started as a surfboard manufacturer before moving into retail in 1971. I enjoyed listening to the story of this family run store and how ecommerce is playing a larger […]
We have just released an interview I did with Tim Ash from Site Tuners. I met Tim by chance at a Search Engine Strategies show a few years ago. We had a lot in common – both running companies that helped ecommerce sites improve their conversions – and we had both done PhDs in artificial intelligence […]
Last week Shaun Ryan, CEO of SLI Systems was interviewed for Landing Page Optimization on Webmaster Radio by Tim Ash, CEO of Site Tuners. Tim and Shaun discuss various ways to improve your site conversion rates. Listen to the interview with Shaun Ryan & Tim Ash.
This week we posted an interview with Tammie McKenzie from Cruiser Customizing. This was a very interesting interview. Cruiser Customizing started as community for for those who are passionate about cruiser riders. The members of the community were able to review and discuss the various accessories that are available. The ecommerce part of the business was added […]
We have just released this interview with Ben Harness from Interflora UK. Interflora is a little different than a lot of the retailers that I have talked to. Rather than having one or two distribution centres they have 1800 florists who put together the bouquets. This means they have people who are passionate about flowers […]