Love was so last Sunday. Now spring is in the merchandising air. Never mind the polar vortex hitting the East and Midwest. Easter and its Bunny are arriving Sunday, March 27 – a full three weeks earlier than last year when it hopped onto the scene April 20. With this year’s abbreviated shopping season, every […]
Like a good little elf, I started Christmas shopping in October. But despite my weekly purchases all the way through Super Saturday and Sunday, retail sales were reportedly sluggish throughout the holiday season. People noticed that the malls weren’t quite as manic on Black Friday. Maybe because “Black Friday” deals stretched into early November or […]
User-generated content in the form of ratings and reviews can deliver powerful SEO benefits to your e-commerce site. Many e-commerce platforms, including Magento, now have built-in ratings and reviews. Other platforms offer extensions in their marketplaces to support user-generated content. Regarding the importance of user-generated content, Search Engine Journal offers the article, Why Should UGC […]
50+ years ago, futurists predicted that advances in technology would provide a life of ease. Instead, we use today’s technology to do more, faster – even with shopping. As an increasing number of online shoppers want to find, buy and get on with life as quickly as possible, here are five must-have features for e-commerce […]
Are you addicted to cosmetics? Hoarding makeup is not uncommon. If you own multiples of eye shadows, lipsticks, blushes and brushes (as I do…), then you’re not alone. Indeed, it’s globally pandemic: according to research by Feel Unique, there are millions of women on the planet who hoard cosmetics. The same research also found women spend […]
Earlier this week, eConsultancy posted the article: 25 Effective Design Patterns for E-commerce Site Search Results. The article highlights great examples of search relevancy, site design and refinement options that help smooth customers’ path to find, and purchase, the items they’re looking for. Five of the e-commerce sites spotlighted in the eConsultancy article are clients […]
Think back to the last time you were in a big-box retail store with an overwhelming array of products. How did you find your way around, without being paralyzed by the vast selection? Retail merchandisers work to make it easier for you by categorizing groups of products in certain areas of the store. Signs point […]
The online shopping experience is more helpful for consumers than ever before. That’s because for any retailer, the question now isn’t whether they’re online, but how easy it is for customers to find what they want and make an informed decision. We’re continuing to see growth of video and other high engagement content such as […]
Here’s our infographic from our 2013 eCommerce survey results, showing top resolutions and goals for online retailers in the New Year. You can find the full results of our 2013 survey here.
Happy New Year! As I was finishing up my shopping this season, I got to thinking – wouldn’t it be nice to more easily choose the perfect gift for all of my friends and family? To spend less time searching through countless products and instead see the most unexpected and interesting pieces that you’d never expect, […]