I’m an avid online shopper. It’s convenient and simple, and best of all, I don’t have to deal with annoying store clerks. These are attributes that are absolutely necessary in my ideal shopping experience. Amazon.com is one of my shopping destinations of choice because of its wide selection of products. It’s like Walmart with a […]
As an eCommerce professional, you’ve likely been preparing for the holiday shopping season for months – deciding which products to feature, planning orders and organizing marketing campaigns. Retailers predict an 11-20% rise in holiday spending for 2013, with eCommerce and mobile driving much of the growth (Retail TouchPoints, Aug. 12). While the opportunity is great, […]
Natural Wellbeing is a site rich with reports, reviews and expert advice about the holistic and natural wellness products they offer. Such quality content can really help move shoppers through purchase decisions – especially for a natural health products site, where first-time buyers can be skeptical. But in order to be useful, the content has […]
Here’s our infographic from our 2013 eCommerce survey results, showing top resolutions and goals for online retailers in the New Year. You can find the full results of our 2013 survey here.
I worked closely with MonsterCable.com to implement their latest site search, and it was great working with them. Personally, I enjoy playing with electronics and have brought some of their headphones and home theater products, so when I learned that they were a client I quickly raised my hand and volunteered to work on their […]
Since visitors who use site search convert at a higher rate and spend more than those who don’t, it’s no surprise that retailers are inventing new ways to drive their visitors to search. Our friends at Jelly Belly came up with the novel idea of including a search box in their floating shopping cart box. […]
In an ideal world visitors will come to your website, find what they want and make a purchase. In the real world only a small portion of users will follow this pattern. Many will get interrupted, distracted, or need more time to make a decision for whatever reason. The search history feature is a simple […]
Your website visitors have high expectations of quickly finding the products or content they need. However, visitors often struggle to figure out exactly what terms they should use in the search box. Auto Complete, which we’ve talked about in the past, shows suggestions as you type into the search box. Another way to help visitors […]
Aaron Wall spotted Google showing Related Searches below search results. This is his image. I really like these – we’ve been generating them for almost a decade. They made their first appearance on the original snap.com (which later became NBCi.com) using our GlobalBrain technology. We now show them on most of our customer’s site searches. […]