Online Valentine’s Day shoppers will spend 31% more than those who purchase items related to Valentine’s Day in a physical store, says the National Retail Federation. Broken down to amount spent per shopper, the average person will spend $133.91, but the average online shopper will spend $175.80. There are many potential reasons for this; online […]
The popularity of yesterday’s Super Bowl related blog spurred us to create an infographic! The findings are based on recent online shoppers’ searches on e-commerce sites powered by SLI Systems.
Football fans around the world are gearing up for the biggest day of the season. On Super Bowl Sunday a record-breaking 111 million viewers are expected to be glued to their sets to see whether the Broncos or the Seahawks can carry the day. But which team will they be rooting for? We can answer […]
You’ve probably made some New Year’s resolutions like getting healthy and going to the gym or watching less TV – but have you thought about how to improve your business? Now that the holiday rush is over, it’s a good time of year to take a closer look at all the components that make up […]
As I look through articles on trends and business strategies for 2014, it’s clear that Amazon is driving many online retailers’ business decisions this year. With Amazon’s advantages in fulfillment speed, pricing, inventory, and the sophistication of its e-commerce engine, I imagine the question of how to effectively compete with the behemoth keeps many online […]
It’s only been a year and a half since we last revised the Big Book of Site Search Tips. But as the speed of innovation for eCommerce increases, we found there were just too many new things we needed to include. What kinds of things? Well, for one we found that mobile shopping has come […]
What percentage of your online revenue is driven by your site’s search function? Is it anywhere near 50%? If attributing half your sales to search sounds crazy, consider the testimony of one of SLI Systems’ customers, King Arthur Flour. “Search has jumped from 17% of our revenue to almost 50% of our revenue,” said Jeff […]
Imagine yourself walking through the mall. You want that red shirt that you’ve seen your favorite singer wear on the latest episode of TMZ. You’ve got money in your pocket. You arrive at your destination. There are two stores that sell the very same shirt: Store X and Store Y. Let’s walk through the shopping […]
Imagine getting your online storefront ready for holiday shoppers during the lucrative Black Friday and Cyber Monday shopping days and beyond, only to have the entire eCommerce experience shut down due to traffic surges or server problems. The last thing you want your eager buyers to encounter is an error message or a painfully slow […]
The results from our annual eCommerce survey are in. Unfortunately, what our latest survey revealed is that a majority of marketers are not taking advantage of the extra “punch” that site search can give their marketing programs. This represents a huge missed opportunity for eCommerce brands to improve ROI of their marketing campaigns and increase […]