Mobile Shoppers Rarely Give Second Chances

Many eCommerce sites are flirting with mobile buyers; some eTailers have fully committed. But a recent Harris Interactive survey makes this clear: if you fail to perform during a shopper’s first visit on your site, don’t count on getting a second chance. More than 70 percent of U.S. consumers use their smartphones to shop, and […]

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In eCommerce, Be Really, Really Redundant

In many situations in life, redundancy is undesirable. Our language and writing teachers told us to avoid use of redundant phrases – totally destroyed, armed gunman, exact same, merge together… you get the idea. In business, a company merger creates redundancies in job positions, which can mean layoffs. In many situations where efficiency is prized, […]

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5 Big Mistakes to Avoid in Mobile eCommerce

Guest blog post by Sasha Butkovich from Ecommerce Outtakes eCommerce is going mobile in a big way, and many studies show the trend in mobile shopping just keeps rising. In the past two years alone, the percentage of eCommerce sales on mobile devices rose from 2% to 8% in the U.S., according to research from comScore, […]

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Advice for eCommerce Success, Live from IRCE

We may be halfway through the last day of the exhibit hall at the World’s Largest eCommerce Event, but there’s a lot yet to see and learn today for those at IRCE 2013, the Internet Retailer Conference and Exhibition in Chicago. Here are some of the highlights so far, and a couple opportunities still coming […]

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Find Your Way Out of Any Paper Jam with This Online Store

This is third in a series of success stories on eCommerce sites that are growing their business with advanced site search. Also in this series, read about Party Supplies Delivered and Vermont Teddy Bear, and see live presentations of these stories at the SLI Theater at IRCE June 3-6. Jam Paper & Envelope, a top […]

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A/B Testing and Why You Should Do It

A/B testing is one of the most important things you should be doing for your eCommerce site. In eCommerce, your site’s layout, design and feature set are a crucial part of the product – not just the physical products you sell. Yet many businesses don’t place high importance on testing. Without it, you’re essentially displaying […]

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The Do’s and Don’ts of Cross-sale and Up-sale

Guest blog post by Sasha Butkovich from Ecommerce Outtakes Though online retail trends continually change, there are some tried-and-true rules for successful cross-selling and up-selling. Don’t: Waste white space Product pages are the perfect section of the site to suggest other items to shoppers. Of course you don’t want to clutter the page, but leaving […]

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Online Retail Goes … Brick and Mortar?

Ecommerce retailers strive to give customers fast, efficient, and convenient shopping experiences, from the comfort of their home. While it is no surprise that eCommerce continues to grow, online retailers are taking steps to ease some of the pain points that customers have when shopping online. A new trend is emerging with online stores creating […]

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