The best eCommerce websites understand the needs and buying behaviors of their customers. In the case of hair care and beauty products, shopping for the right product is very personal. Whether considering hair type, brand, or treatments being sought, being able to quickly sift through a wide variety of products and find the right one […]
Terry Costa, VP of Marketing at SLI Systems, spoke last night at the Search Marketing Expo (SMX) in San Jose, Calif., on how to improve your eCommerce site’s search engine optimization (SEO). In addition to using techniques like User-Generated SEO, he also highlighted the importance of improving the user experience of landing pages. According to Costa, […]
Many eCommerce companies just starting out may not have the budget or need for a large, full-service platform. Because of this, they may choose an eCommerce platform that works for them at the time. But as companies grow, the original platform they started with may not fit the needs of the company they may consider […]
Are you stuck between a rock and a hard spot when it comes to your eCommerce system? Does it have some features that you still like, but is missing crucial others that can make or break your business? It could be time to change to a new platform. Or maybe, it’s time to explore ways […]
Guest Post by Sasha Butkovich of Ecommerce Outtakes There are plenty of potential errors to be made in ecommerce navigation, and you’ve probably seen them all at one point or another in your own online shopping experiences. But what are the biggest “Don’ts” when it comes to navigation? Here, we’re taking a look at the […]
While we love talking with our clients about site search and navigation, it’s also a nice break to see our clients in action. Last week, I caught up with Steve Elkins, Co-Owner with his wife Kathy, of WEBS, one of the largest independent retailers of yarn in the country. Elkins was attending Stitches West 2013, […]
We talk a lot on this blog about how site search can help retailers improve conversions, merchandise products better and increase average order value. Some retailers have also launched new successful product lines using site search. Because of keywords that kept popping up, that were different from what visitors normally search for, our online retail […]
If there is one key takeaway from the Internet Retailer Web Design and Usability Conference, it’s that eCommerce sites must be responsive to the increased sophistication of customers by offering better user journeys, more helpful features and creating safe, more satisfying experiences that meet or exceed customers’ expectations. Kevin Metz, VP of e-commerce for Caché […]
Practical Ecommerce magazine recently listed five ways to enhance your site for a smoother, more optimized tablet experience. They tackled many issues to optimize page load times, such as using “lightweight, beautiful images,” replacing graphics with CSS where appropriate, and optimizing the site for faster loading times. They also suggest using techniques to improve viewing and interacting […]
Join us at the Internet Retailer Web Design & Usability Conference next week in Orlando. We’re talking usability and web design next week. Ryan Hennig from Miles Kimball is doing a presentation on Feb 12 at 9:00 am on the Top 10 Usabilty Challenges. Shaun Ryan, SLI Systems CEO and Kevin Metz VP of e-commerce at […]