In stock or not? In the old days, shoppers had to add an item to their cart to answer this question. As e-commerce technology evolved, the stock status of a product became readily available on the product detail page and in many cases even migrated up to category pages. Now, retailers are discovering ways to […]
What do you see when you look at your top search terms report? I typically see brand terms and product category terms in many of the top spots. I also see a great opportunity to create a more customized experience on the search results pages for those terms. Since these are high volume terms, the […]
Behind every great site search experience sits a rich set of information that describes every possible search result. For retailers, this product information is in the form of attribute labels or tags that have been assigned to each product. With these tags in place, search engines can more accurately match products with search keywords as […]
Now that many retailers have made video a key component in their merchandising strategy, we are seeing more studies about the impact that video is having. According to a recent study by e-commerce video provider Invodo, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. For some, […]
While Henry Ford was great at making cars, he clearly missed a key opportunity to delight his customers when he said, “People can have the Model T in any color – so long as it’s black.” Fortunately, today’s consumers have an endless array of color options when they shop for everything from cars to handbags. […]
One tip usability experts give for improving the shopping experience online is to include product information in the search results that will speed up identification and selection. Well, following the old adage that “A picture is worth a thousand words” we should be taking a good look at our product images. Some products can be […]
Lots of online retailers incorporate personalization into different aspects of their websites to give customers a more intimate and familiar shopping experience. Did you know you can also personalize your site search? Some of our customers are doing interesting things in this area that might work well on your site too, as described below. Search […]
It has been a couple of weeks since I returned from the Internet Retailer Web Design show in Orlando. It’s a nice show – it’s a lot smaller than the main IRCE show in June – with only one stream – so it’s easy to see all the great presentations without missing any. I love […]
Next week’s eTail West will be a great event on many fronts. Aside from the warm weather and sunny skies in Palm Springs, there are a lot of interesting discussions on topics that are timely and relevant to e-commerce brands. AND, if you stop by SLI’s booth (#9), you’ll have a chance to win a new […]
Online retailers are going to great lengths to create content that informs, educates, inspires, and entertains their customers. They are producing fantastic articles about how to use their products, in-depth product buying guides and blogs about the experiences you can have with their products. This content is a critical component to creating a superior customer […]