Does Your Site Deliver as Many Sales as Possible, or Are You Leaving Money on the Table? (Pt. 1)

As head of SLI’s customer success management team, I’ve had lots of interactions with online retailers and have seen many instances of companies not doing all they can to turn online visits into sales. Simple things like not utilizing empty space on a web page or offering easily viewed company contact information can amount to […]

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New Educational Content Available: Podcast with Multichannel Merchant Writer and Video Tips on Creating Mobile Site Search

One of our goals for 2011 is to significantly beef up our arsenal of useful, educational content. Along those lines, we’ve just made available a new Ecommerce Podcast interview with Tim Parry, senior writer for Multichannel Merchant. Tim talked with our CEO Shaun Ryan about how multichannel retailers are using e-commerce marketing tools to boost […]

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MarketingSherpa Offers Tips for Improving your Site Search

Last week, Brian Burstein of MarketingSherpa shared some useful tips on the SherpaBlog for maximizing your site search (a few were provided by our CEO, Shaun Ryan) in his post “On-site Search: How to help your customers find what they want (to buy).” Interestingly, as Brian reports, “According to the MarketingSherpa Ecommerce Benchmark Report, customers […]

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The Fashion Industry: Looking Sharp Being Smart

During the internet boom/bust years companies such as boo.com were criticised for trying to sell apparel online. Common opinion was that the internet wasn’t mature enough and business models (or execution thereof) were not robust enough to cope with the notion of selling clothes online. Broadband didn’t even exist in any meaningful way and most […]

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More on Hybrid View – Driving and Converting Traffic

In my last post on list, grid and hybrid views, I discussed the pros and cons of list and grid views and offered a new alternative – the hybrid view for search and navigation pages, which takes the best of both and combines it into one. Today we’ll take the discussion a step further and, […]

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Grid View, List View or Hybrid View?

For retailers selling online, the question of “Grid View or List View?” for results pages is a common struggle. As Linda Bustos points out on her “Get Elastic” blog, “When presented with a list of search results, people often click the first result – paying attention to the top 3 or so.” And as “Get Elastic” reader […]

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Avoid Costly Website Failures with Software-as-a-Service

With the holiday shopping season well underway, there is talk of recent ecommerce site failures and anticipation of how these failures will impact online businesses during this season’s shopping frenzy. Nearly one year ago, Internet Retailer reported on major site failures experienced during Black Friday (the day after Thanksgiving) and Cyber Monday (the Monday after […]

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Google Instant Previews – any lessons for site search?

Last week Google unveiled Instant Previews. This gives you the ability to preview a page by clicking a magnifying glass icon next to the title. This is a cool feature, although I’ve found that I haven’t been using it since it went live. I’m typically happy with the information that is shown on the SERP. However […]

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Shoppers Say They’re Going Mobile for the Holidays

Lately, we’ve been beating the mobile drum pretty loudly. A few weeks ago, we announced our new SLI Mobile solution to help retailers quickly create a mobile version of their websites. And just last week, we announced that one of our customers – Century Novelty – worked with us to create its mobile site in […]

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Register for our Webinar with Susan Aldrich of Patricia Seybold Group

Each year it seems the online holiday shopping season starts earlier than the year before. Consumers are already flocking to the web to get a jump on their holiday shopping, yet many retailers are still getting their sites ready or are altogether unprepared. If you’re one of them, register to attend our free webinar – […]

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