We recently posted an interview with Braden Hoeppneer from Coastal Contacts. One of the coolest things I found out from Braden is way they’re using social media to sell glasses (a relatively new product line for them). They have a virtual mirror application that lets you up upload a photo and see what the glasses […]
As mentioned in our earlier post, we’re starting a new series of tips here on our blog for improving your site search, as part of our new whitepaper “The Big Book of Site Search Tips” that’s now available. Here is the first batch of tips for you to consider. We’ll be back with another batch […]
Today we’re kicking off a new series of blog posts with tips for improving your on-site search. The series is part of a new SLI Systems whitepaper called the “Big Book of Site Search Tips”. The whitepaper contains nearly 80 tips for how companies can improve the look and feel and the relevance of search results […]
If you place banner ads and promotional notices all over your website, but skip the search results, you’re missing a lucrative showcase for your holiday marketing efforts. Many online shoppers don’t browse retail sites using navigation – their shopping expeditions start with site search. So they’ll never see your promos if they’re only placed on […]
Imagine the holiday-shopping customers who show up at your website to buy piles of gifts, only to discover that your online storefront doesn’t have the red sweater/popular new toolset/cute baby toy they’ve been searching for. They’ll quickly leave your site, taking the potential sales with them – and you’ll never know they were there. That […]
The busy holiday shopping season is already underway – but it’s not too late to make small improvements that will make it easier for shoppers to find their way around on your site, as well as see critical shipping and promotional messages that can impact their purchasing decisions. Below are some tips for ways you […]
This week we posted an interview with Jason Miller from Motorcycle Superstore. Jason discusses a bunch of interesting projects they’re working on, including expanding internationally, a new customer loyalty program and a personal shopping assistant. One of the of the aspects of the business Jason discussed was their non-product content. They have a web and […]
Today Google announced Google Commerce Search. Strangely enough, we very rarely compete with Google and we have been expecting them to do this for years so I was very interested to see the new product’s capabilities. I see that the Google Store is provided as an example of their commerce search in action so I […]
Today we posted an interview with Lee Brown from Online Golf on the ecommerce podcast. One of the really interesting pieces of data that Lee shares during the interview is that people who view a video on their site are 85% more likely to buy than people who don’t. This is one of the strongest endorsements for […]
We have just released an interview I did with Tim Ash from Site Tuners. I met Tim by chance at a Search Engine Strategies show a few years ago. We had a lot in common – both running companies that helped ecommerce sites improve their conversions – and we had both done PhDs in artificial intelligence […]