At SLI we help visitors to an ecommerce site find the products they want, but how can you, as an ecommerce manager, find the best solutions for your eCommerce business? What strategies work in your vertical? What new features are going to add to your bottom line vs. just adding to your expenses? Who has […]
This week we posted an interview with Tammie McKenzie from Cruiser Customizing. This was a very interesting interview. Cruiser Customizing started as community for for those who are passionate about cruiser riders. The members of the community were able to review and discuss the various accessories that are available. The ecommerce part of the business was added […]
We have just released this interview with Ben Harness from Interflora UK. Interflora is a little different than a lot of the retailers that I have talked to. Rather than having one or two distribution centres they have 1800 florists who put together the bouquets. This means they have people who are passionate about flowers […]
Evan Schuman mentioned the idea of being able to search within an individual store – so you can see if your local store has the product you’re looking for. I like this idea and I would use it. There are a few ways it could be implemented. It could be presented as a refinement in the search […]
Yesterday, I was speaking with Hal Varian, Chief Economist at Google after a lecture at the local University. One of the things I asked him about was tracking off line conversions. For our customers with bricks and mortar stores this is a common challenge. Hal suggested one way of measuring off line conversions was to […]
We have just posted our first interview with an Australian retailer: Luke Hilton from Dick Smith Electronics. Dick Smithis part of Woolworths (ASX: WOW). DSE is Australia’s largest online electronics retailer and they have over 200 retail stores. Luke is the Web Manager at Dick Smith and in the interview he shares plenty of his […]
I saw an excellent write up about winning strategies for no results pages by Greg Nudelman. Greg includes plenty of examples of what does and doesn’t work. I recommend reading it. Here is a list of some of the things that we do around the no results page. First of all we try to reduce the number of times […]
We’re heading over to Boston this week for the NEMOA Spring Conference. To find out more about this event and what the New England Mail Order Association is all about check out www.nemoa.org. We’re hosting a round table on Thursday morning (7:45am – 8:45am), come along for breakfast and join the discussion.
I read an article in the Ecommerce Guide recommending that online stores should blog. The article covers some of the basics of blogging and its benefits – including helping to engage your customers and getting more visibility in the search engines. As I often do, I started thinking about what this meant from a site search […]
We have just released an interview with Jack Love, President and CEO of Vertical Web Media – better known by their brand Internet Retailer. Jack discusses his career in publishing from starting as a journalist through to Internet Retailer. He talks a lot about the upcoming Internet Retailer show in Boston (June 15-18) which is going […]