User-generated content in the form of ratings and reviews can deliver powerful SEO benefits to your e-commerce site. Many e-commerce platforms, including Magento, now have built-in ratings and reviews. Other platforms offer extensions in their marketplaces to support user-generated content. Regarding the importance of user-generated content, Search Engine Journal offers the article, Why Should UGC […]
The world of e-commerce is constantly evolving. When site search was first introduced, the functionality was clumsy at best and completely frustrating at worst. Shoppers typed their entire search query before seeing if the site had what they were looking for. This involved a lot of guesswork and often led to no results or irrelevant […]
Well-designed site navigation leads shoppers straight to the items they want, much like a well-designed satellite navigation system directs drivers to their destinations. Great site navigation helps visitors avoid wrong turns and dead ends, but poorly designed navigation has the opposite effect: Shoppers lose their way and their patience, causing them to abandon the path […]
In the drive to turn your visitors into buyers, navigation is a critical part of the shopping journey. More than 70% of site visitors navigate their way to the products they have in mind. But if your navigation is clumsy or confusing, those shoppers are more likely to bounce than buy. Site Navigation as a […]
No matter how advanced conferencing technology becomes, there’s no substitute for meeting someone face-to-face. Shaking hands, sharing conversation over a nice meal, sitting together to brainstorm new strategies for online retail success – none of these experiences is replicated through meetings using Skype, WebEx or GoToMeeting. The Wall Street Journal article “The New Face of […]
This latest infographic by SLI Systems was also published in Multichannel Merchant on September 10.
The business-to-business industry is rarely considered glamorous. But don’t let its reputation fool you. Think of the almost-invisible wallflower who shows up to prom transformed and looking like a knockout. That’s B2B, and based on the numbers, it should stand for Big and Beautiful. With more B2B buyers expecting to find what they need online, […]
My last blog outlined the main SEO tools that businesses need. Tools like Google Analytics and Webmaster Tools, when set up correctly, help you monitor both the positive and negative factors that affect your site’s SEO. Positive signals to watch and improve include: Mobile friendliness – The degree to which your site is mobile friendly […]
“Don’t you love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” —You’ve Got Mail The time-honored tradition of buying new clothes, shoes, backpacks, pencils and notebooks in anticipation of the school year is a […]
There are hundreds of SEO tools to choose from, but every business should start with two basics: Google Analytics (GA) and Webmaster Tools (WMT). For baseline measurement of your site traffic and SEO performance, not only should you have a GA account, along with Google and Bing WMT accounts, but you need to ensure they […]