Like many, I wasn’t planning on a shopping spree this week, but now I feel it’s unavoidable. I started making a mental wish list as soon as I heard Amazon’s Prime Day described as “more deals than Black Friday.” Now with Walmart and others joining the frenzy, Wednesday will be a must-not-miss shopping day. Just […]
Amazon’s practice of misleading customers with search results is again on trial, after the 9th Circuit U.S. Court of Appeals overturned a lower court ruling on a trademark infringement suit by Multi Time Machine, Inc. (MTM). MTM charged Amazon with infringing on its trademark by creating “a likelihood of confusion” when customers search Amazon for […]
The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded […]
This is the first post of a blog series on how to improve SEO on your e-commerce site, so it makes sense to start with the basics: some main SEO terms and descriptions of various SEO disciplines. If SEO is what you do for a living, you’ll know these inside and out. But for those […]
As a retail executive or e-commerce professional, your goal is to produce more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert. Search Engine Optimization (SEO) is just one practice out of many in your tool belt. Unless SEO is your full-time job, it’s […]
You found your niche in the lucrative (albeit lackluster) world of B2B e-commerce. It’s been great. Your clients don’t need anything fancy, you say. You can hum along with a website that walked right out of 2008 and it doesn’t matter. Because really, your customers aren’t here to shop (not in the traditional, show-me-something-pretty way). […]
Guest blog by Gian Genovesi, e-commerce account manager for Briteskies, an SLI partner Many people think of interactive marketing as a priority for B2C e-commerce organizations, but not as relevant for B2B. This is not the case. The essentials of interactive marketing are just as applicable to B2B e-commerce as B2C, and in fact, the […]
Mobile commerce is exploding! The majority of traffic to e-commerce stores is coming from mobile devices (Shopify 2014) and mobile commerce is growing three times faster than overall e-commerce. In its “Spotlight on Modern Retail 2015,” NRF found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent! Well aware […]
SLI Receives Magento’s Highest Partner Honor Last week at Magento Imagine, SLI received the “2015 Magento Technology Partner Spirit of Excellence Award for North America.” The annual award recognizes partners who have delivered exemplary service to Magento clients. Evaluations are made across a number of critical elements such as commitment to quality deployments, merchant satisfaction, […]
It’s big news that the U.S. leapfrogged to the number one spot in the A.T. Kearney 2015 Global E-commerce Index this week. But don’t miss the fact that the Americas as a whole took seven of the top 30 spots with Mexico making the list for the first time. The Global E-commerce Index ranks the […]