With 1 billion people using YouTube today, video is the most powerful means of spreading information to the world’s 7 billion people. And since more than 6 billion hours of video are watched each month on YouTube, that’s almost one hour for every person on this planet! As a content marketer in the e-commerce space, […]
As 2014 holiday shopping statistics roll in, SLI Systems found some interesting trends among search query data for the 800+ e-commerce sites it serves. In addition to seeing a record-breaking Cyber Monday, we identified the weekend’s peak U.S. shopping times, discovered that 40% of weekend shopping was done from mobile devices, saw huge international growth […]
With the holidays upon us, e-commerce retailers are fine-tuning their sites in preparation for Black Friday. Here’s a quick checklist to help make your 2014 Holiday Season brighter by gauging your site’s readiness. I’ve included several tips and tools for testing that have worked well for me in the past. 1. Is your site up […]
There is a largely untapped resource that most retailers aren’t leveraging to the fullest. I’m talking about shopping haul videos, also called unpacking videos. For those of you who aren’t familiar with this weird phenomenon, let me give you a brief description. Shopping haul videos are made by people that have been shopping – either […]
When you open up your front door for trick-or-treaters this Halloween, you are more likely to be visited by Queen Elsa, and other ‘Frozen’ characters like Princess Ana and the lovable Olaf, than bloodcurdling zombies. This prediction is based on a large sampling of e-commerce searches over the past two months. ‘Frozen’ is the most […]
I’ve written before about the many benefits of face-to-face meetings, and after our inaugural SLI Connect event in Seattle earlier this month, I can affirm the immense value of gathering our customers together in one place. SLI Connect provided a full day of retailer presentations and discussions about best practices for site search, navigation, product […]
The stats are in and the message is clear: people are shopping on their smartphones and tablets more and more every day. Mobile commerce in the U.S. is: Growing 3x faster than overall e-commerce (BI Intelligence) Grew 48% to $8 billion in Q2 of 2014 (U.S. Census Bureau/comScore) Grew 113% in sales from smartphones and […]
In 2014, Brazil is much more than FIFA World Cup host or Carnival central when it comes to business. It is also the next hot spot for e-commerce business. According to Forrester, e-commerce in Brazil grew 21% to a whopping $15 Billion in 2013, from $12.4 billion in 2012. And over the next five years, […]
Nothing softens the summer’s end and back-to-school blues like a little retail therapy. According to eMarketer, online shoppers spent more than $50 billion during the 2014 back-to-school shopping season, which represents a 16% gain from $43.3 billion in 2013. Sixteen percent! A key aspect of the back-to-school shopping blitz is of course school supply shopping […]
Technology allows us to connect with anyone anywhere more easily than ever before, but there’s still something special about face-to-face meetings. The quality of communication is better when you meet someone physically, and that enhanced connection continues long after the in-person meeting. My theory is that you form a more complete mental model of an […]