Each year, online sales take a bigger slice of the ‘total retail sales’ pie. This year, analyst firm Forrester expects e-commerce sales in the United States to reach $294 billion, a small 9% slice of all sales in the country. That means that 91% of retail sales still occur in brick-and-mortar stores. The question is: […]
This is first in a series of guest blogs where online retailers offer insight into their e-commerce success. At Chalkfly, providing everything our customers need while making it easy for them to find those products is a fine line we walk. As an office and school supply e-commerce retailer, we sell nearly 60,000 products that […]
It’s no secret here at SLI that we are arming online retailers with the e-commerce tools they need in the battle against Amazon – and creative content is proving to be a valuable weapon of choice. Many savvy e-commerce retailers use content (videos, blogs, social posts, etc.) to draw shoppers and turn browsers into buyers. […]
As eTail East begins today in Philadelphia, we want to point out some of the highlights we’re looking forward to at this year’s show. Monday Roundtable: Use Creative and Social Content to Convince Shoppers to Buy Moderator: Jason Miller, Product Evangelist, SLI Systems Grand Ballroom C, D – Table 6 August 11, 10:05-11:05 AND 3:10-4:10 […]
Aussie retailers Appliances Online and SurfStitch have been picked as equal winners for ‘Best Pureplay Online Retailer’ at the Online Retail Industry Awards (ORIA). The annual awards, which recognize the pinnacle of excellence in digital retailing, handed out the top accolade to the joint winners. Both online retailers use SLI Systems’ Learning Search solution that […]
Think again, Amazon. The Fire Phone’s new Firefly feature – an alleged “showrooming on steroids” – may be one more way you drive more shoppers to your site, but it can’t beat the hundreds of thousands of e-commerce sites in the U.S. that are driving visitors to their own websites with incredibly creative content. In […]
Are you addicted to cosmetics? Hoarding makeup is not uncommon. If you own multiples of eye shadows, lipsticks, blushes and brushes (as I do…), then you’re not alone. Indeed, it’s globally pandemic: according to research by Feel Unique, there are millions of women on the planet who hoard cosmetics. The same research also found women spend […]
Though many of us are barely settling into summer, retailers are already touting back-to-school clothes and supplies. This year, the role of e-commerce in back-to-school shopping is bigger than ever. According to a June report by eMarketer, online back-to-school purchases in 2014 will increase 16% over 2013 – a growth rate that’s nearly triple the […]
Americans have a love-hate relationship with soccer. Just look at the headlines this week: 🙂 “The Debate is Over, Americans Love Soccer” (article3), 🙁 “America’s Favorite National Pastime: Hating Soccer” (Ann Coulter), 🙂 “World Cup Gives Soccer Momentum” (SFGate), 🙁 “Future of Soccer: Bright for Our Team, Not the Sport” (CBS), Because SLI works with […]
Want to drive e-commerce sales, plus bring customers to your site instead of going to competitors’ sites or Amazon? Think content. The creative use of content can give your customers a unique and memorable shopping experience – one that creates powerful brand loyalty and moves customers along the path to purchase. In our new e-book, […]