E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
Evidence from 2015 suggests that record-breaking numbers of holiday shoppers will make their 2016 purchases online. (Click here to Master 2015 Holiday Trends to Clinch 2016 Holiday Sales.) Trends show a steady shift from the majority of online purchases being made from a desktop to more purchases being made on mobile devices. While computers still […]
I have a confession. For more than a decade, SLI has been far too modest about our e-commerce innovations. Perhaps our engineering team has garnered so many patents that they haven’t stopped to reflect. It hit me when we learned of the latest SLI patent related to our auto complete algorithm. We began applying for […]
Easy is a critical feature for today’s technology solutions – easy-to-implement, easy-to-use, easy-to-measure and easy-to-update. Of course solutions need to be effective and results are the number one point of comparison. But if you’re in the position of choosing technology and you’ve narrowed your options to those with proven results, you’re likely to choose the […]
It was an interesting move when Toys R Us removed the gender filters from its UK website. There has been pressure for toy retailers to do this to stop reinforcing gender stereotypes and Toys R Us obviously decided that this is best for their company. It’s interesting because it is potentially damaging the user experience, […]
More than half of all time spent shopping online is done via smartphones and tablets, propelling mobile commerce to grow three times faster than overall e-commerce. In addition to site search, site navigation is one of the most important aspects of the mobile experience. Here are some tips to help make sure your site navigation […]
Well-designed site navigation leads shoppers straight to the items they want, much like a well-designed satellite navigation system directs drivers to their destinations. Great site navigation helps visitors avoid wrong turns and dead ends, but poorly designed navigation has the opposite effect: Shoppers lose their way and their patience, causing them to abandon the path […]
In the drive to turn your visitors into buyers, navigation is a critical part of the shopping journey. More than 70% of site visitors navigate their way to the products they have in mind. But if your navigation is clumsy or confusing, those shoppers are more likely to bounce than buy. Site Navigation as a […]
50+ years ago, futurists predicted that advances in technology would provide a life of ease. Instead, we use today’s technology to do more, faster – even with shopping. As an increasing number of online shoppers want to find, buy and get on with life as quickly as possible, here are five must-have features for e-commerce […]
Hear in a recent video testimonial how U.S. gourmet food and gifting company Harry & David saw a US$437,000 increase in 2014 sales after implementing SLI’s Site Champion™. Other recent video testimonials include the U.K.’s largest mail order seed company Thompson & Morgan and the U.K.’s number one winter sports apparel and equipment retailer Snow […]