Are you addicted to cosmetics? Hoarding makeup is not uncommon. If you own multiples of eye shadows, lipsticks, blushes and brushes (as I do…), then you’re not alone. Indeed, it’s globally pandemic: according to research by Feel Unique, there are millions of women on the planet who hoard cosmetics. The same research also found women spend […]
Though many of us are barely settling into summer, retailers are already touting back-to-school clothes and supplies. This year, the role of e-commerce in back-to-school shopping is bigger than ever. According to a June report by eMarketer, online back-to-school purchases in 2014 will increase 16% over 2013 – a growth rate that’s nearly triple the […]
Imagine getting your online storefront ready for holiday shoppers during the lucrative Black Friday and Cyber Monday shopping days and beyond, only to have the entire eCommerce experience shut down due to traffic surges or server problems. The last thing you want your eager buyers to encounter is an error message or a painfully slow […]
Sasha Butkovich is Senior Writer for Ecommerce Outtakes and a guest blogger for SLI’s Site Search Today. In case you haven’t noticed, I’ll say the obvious: mobile eCommerce is growing like crazy. Mobile and tablet sales continue to increase as a proportion of total online sales, surpassing desktop according to reports. But retailers looking to […]
In my last blog regarding usability, I detailed some of the design features and functionality that make eCommerce user-friendly for an older demographic. The important features to optimize site search and navigation for the 65 and older user contrasts considerably with today’s youngest set of shoppers. These digital natives, ages 12-17 years old, are comfortable […]
Natural Wellbeing is a site rich with reports, reviews and expert advice about the holistic and natural wellness products they offer. Such quality content can really help move shoppers through purchase decisions – especially for a natural health products site, where first-time buyers can be skeptical. But in order to be useful, the content has […]
Buttered Popcorn… Cream Soda… Toasted Marshmallow… most of us have favorite likes or dislikes when it comes to Jelly Bellies. And it’s nice to be able to order those favorites from Jelly Belly Candy Company’s online store at www.jellybelly.com. Jelly Belly’s eCommerce site is an important global sales channel for the company, which sells 100 […]
One of the most frequently asked questions when evaluating site search solutions is why a SaaS-based solution is better than on-premise. The reasoning may follow that with on-premise, you pay for software once, instead of monthly service fees. But while having a one-time payment for a software package may seem like the most logical and […]
In many situations in life, redundancy is undesirable. Our language and writing teachers told us to avoid use of redundant phrases – totally destroyed, armed gunman, exact same, merge together… you get the idea. In business, a company merger creates redundancies in job positions, which can mean layoffs. In many situations where efficiency is prized, […]
Every day we see how introducing great site search is one of the easiest and quickest ways to turn more visitors into buyers. Earlier this month our customers were telling their stories at IRCE 2013 in Chicago. These are businesses like Samuels Jewelers, which doubled the per-visit value of their site search users after implementing […]