Refinements are an important part of navigation, as they help narrow a broad category so visitors get to items they’re looking for more quickly – and also help them get to particular items to suit their needs such as size, brand, style, or price faster. There is no shortage of options for how to present […]
Most e-commerce sites, and even non-ecommerce sites, have customer ratings and reviews. The ratings give people a quick view at how well a product (or content) has fared among people who’ve already purchased it, and ratings offer a more detailed explanation of a product’s pros and cons. If you’ve already gone to the trouble of […]
The 2011 Multichannel Merchant (MCM) Awards are out, and we now know which are the top 10 retail sites with the best search and navigation. It’s great to see such an influential industry publication drawing attention to sites with outstanding usability features where good search and navigation have a clear influence on higher click-throughs and […]
The busy holiday shopping season is already underway – but it’s not too late to make small improvements that will make it easier for shoppers to find their way around on your site, as well as see critical shipping and promotional messages that can impact their purchasing decisions. Below are some tips for ways you […]