Ecommerce retailers strive to give customers fast, efficient, and convenient shopping experiences, from the comfort of their home. While it is no surprise that eCommerce continues to grow, online retailers are taking steps to ease some of the pain points that customers have when shopping online. A new trend is emerging with online stores creating […]
The best eCommerce websites understand the needs and buying behaviors of their customers. In the case of hair care and beauty products, shopping for the right product is very personal. Whether considering hair type, brand, or treatments being sought, being able to quickly sift through a wide variety of products and find the right one […]
Terry Costa, VP of Marketing at SLI Systems, spoke last night at the Search Marketing Expo (SMX) in San Jose, Calif., on how to improve your eCommerce site’s search engine optimization (SEO). In addition to using techniques like User-Generated SEO, he also highlighted the importance of improving the user experience of landing pages. According to Costa, […]
Many eCommerce companies just starting out may not have the budget or need for a large, full-service platform. Because of this, they may choose an eCommerce platform that works for them at the time. But as companies grow, the original platform they started with may not fit the needs of the company they may consider […]
Are you stuck between a rock and a hard spot when it comes to your eCommerce system? Does it have some features that you still like, but is missing crucial others that can make or break your business? It could be time to change to a new platform. Or maybe, it’s time to explore ways […]
For many, the process of shopping is social. While social media and online shopping continue to evolve, the essential act of gathering information or sharing our experiences with others is deeply embedded in our shopping behavior. Whether we’re telling our friends about how we like the new car we just bought, getting a recommendation on […]
Guest Post by Sasha Butkovich of Ecommerce Outtakes There are plenty of potential errors to be made in ecommerce navigation, and you’ve probably seen them all at one point or another in your own online shopping experiences. But what are the biggest “Don’ts” when it comes to navigation? Here, we’re taking a look at the […]
While we love talking with our clients about site search and navigation, it’s also a nice break to see our clients in action. Last week, I caught up with Steve Elkins, Co-Owner with his wife Kathy, of WEBS, one of the largest independent retailers of yarn in the country. Elkins was attending Stitches West 2013, […]
We talk a lot on this blog about how site search can help retailers improve conversions, merchandise products better and increase average order value. Some retailers have also launched new successful product lines using site search. Because of keywords that kept popping up, that were different from what visitors normally search for, our online retail […]
If there is one key takeaway from the Internet Retailer Web Design and Usability Conference, it’s that eCommerce sites must be responsive to the increased sophistication of customers by offering better user journeys, more helpful features and creating safe, more satisfying experiences that meet or exceed customers’ expectations. Kevin Metz, VP of e-commerce for Caché […]