One of the most effective paths to growth for an online retailer is expanding the product line. The bigger your catalog, the better chance you’ll be able to attract customers to your store. But, as your catalog grows, so must your store’s navigation. New products need a home and often times that means another line […]
Online retailers are going to great lengths to create content that informs, educates, inspires, and entertains their customers. They are producing fantastic articles about how to use their products, in-depth product buying guides and blogs about the experiences you can have with their products. This content is a critical component to creating a superior customer […]
The web was buzzing last week with news of the Facebook IPO. Much of the news seemed to focus around Mark Zuckerberg’s net worth and the new crop of millionaires that will be made out of Facebook employees. Silicon Valley exotic car dealers and real estate agents have probably been lined up outside Facebook HQ […]
What’s On the Radar for 2012: Social, Tablets, Personalization, and Video We’ve noticed several trends percolating over the past several months, which we believe will become more mainstream in the coming year. There are lots of ways to create compelling marketing strategies around these popular trends, and you don’t want to overlook site search and […]
With all of the retargeting options available to online retailers now, the creation of banner ads has become a regular task for creative teams. Coming up with fresh creative can be a challenge but knowing that our audience visited our site can make it a little easier. Better yet, if we know that they visited […]
Video has been proven to be a powerful driver of customer engagement and sales for online retailers. It is so important that retailers have gone beyond simple product videos and are now producing a wider variety of non-product video content. They are also going to great lengths to make sure their customers can easily find […]
As I discussed in my last post, “2012: The Year of the Tablet”, what’s hot in online retail this year seems to be trends that began bubbling up over the past several months. We already discussed ways to address the social and table crazes. Other popular trends this year include personalization and video. Here are some […]
How about sharing your thoughts on what 2012 will bring? I’ll start – While 2011 could be called the year eRetailers got interested in mobile and social media, 2012 will likely be the year of the tablet, and … more social media. As retailers begin to understand how people search, shop, and consume content on […]
The use of smartphones and tablets for shopping this holiday was featured among the NRF’s list of the Top 10 trends for 2011. They predicted that half of Americans with smartphones and 70 percent of tablet owners would be using their devices to assist with their shopping. Now that the majority of holiday shopping has […]
I am excited to introduce Steve Groenier as a new guest blogger at SLI Systems. Steve has a long history in e-commerce and online marketing, serving the past three years as VP of Marketing and eCommerce for IR500-ranked Artbeads.com. He will be writing about the latest news and innovations in online marketing while supplying his perspective […]