Did Mobile Commerce Really Drive the Growth in eCommerce Holiday Sales? Like I said in my previous blog: This Holiday season was great. According to IBM, who produces two benchmark reports tracking online sales for Black Friday and Cyber Monday, sales increased 33% over 2010 says. And it would seem that we all skipped the […]
Welcome back everybody and Happy New year! This Holiday season was great, by most measures, which has prompted me to write about it. While the news for brick-and-mortar stores was good overall, it’s the online retailers who saw some of the biggest gifts from Santa this season. Physical stores on average grew same stores sales […]
The 2011 online holiday shopping season had a strong start, with record Cyber Monday sales of $1.251 billion and a significant jump over last year. Depending on whose numbers you believe, this year’s Cyber Monday sales numbers were anywhere from 15% to 33% higher than in 2010. Department stores and home goods retailers saw the […]
Since our last year in review, the march toward mobile has continued to revolutionize the way we look at site search and navigation. Of course, the spread of mobile devices, and consumers’ interest in browsing websites from wherever they happen to be, drove the other big trend in site search and navigation this year: continued […]
Ed Hoffman just pointed out an interesting search box on the LA times site. When you click on the search box it pops up to a larger box and includes a link to their advanced search. Before you click After you click As part of our site search tips – we recommend making the search […]
The process of prepping your online storefront for holiday shoppers begins earlier every year – but there’s still time for last-minute “quick hits” that can help boost conversions and encourage shoppers to browse (and shop) longer on your site. Along with FitForCommerce, we’re presenting several of these quick-hit ideas in a free webinar on Wednesday, […]
Over the past several weeks we’ve shared with you some of the advice provided in our downloadable “Big Book of Navigation Tips.” Perhaps one of the key take-aways in the Big Book is that your job of enhancing navigation is never done – there are always more improvements that can be made. Product catalogues, buying […]
In an ideal world visitors will come to your website, find what they want and make a purchase. In the real world only a small portion of users will follow this pattern. Many will get interrupted, distracted, or need more time to make a decision for whatever reason. The search history feature is a simple […]
Just like in a physical store, it’s important to merchandise your navigation pages with information about what products are on sale, the promotions you’re running, what items are marked for clearance, and any other specials that you’re offering. There are a few ways to showcase this information – refinements, banners, and specialized landing pages are […]
When approaching navigation it’s important to remember that search engine spiders are a key audience. Google, Bing and other search engines analyze site navigation structures as they crawl your site to understand what’s important. For example, if a product page is only two clicks away from the home page it will be considered more important […]