In my last post, I offered some tips for improving the visitor experience at online retailing sites. To continue the discussion, below are some simple website enhancements that can help your customers find information they need more easily, and will likely lead to more valuable interactions. Prominently display the customer service phone number on the […]
As head of SLI’s customer success management team, I’ve had lots of interactions with online retailers and have seen many instances of companies not doing all they can to turn online visits into sales. Simple things like not utilizing empty space on a web page or offering easily viewed company contact information can amount to […]
One of our goals for 2011 is to significantly beef up our arsenal of useful, educational content. Along those lines, we’ve just made available a new Ecommerce Podcast interview with Tim Parry, senior writer for Multichannel Merchant. Tim talked with our CEO Shaun Ryan about how multichannel retailers are using e-commerce marketing tools to boost […]
Last week, Brian Burstein of MarketingSherpa shared some useful tips on the SherpaBlog for maximizing your site search (a few were provided by our CEO, Shaun Ryan) in his post “On-site Search: How to help your customers find what they want (to buy).” Interestingly, as Brian reports, “According to the MarketingSherpa Ecommerce Benchmark Report, customers […]
It’s hard to believe another year is coming to a close. In 2010, site search continued to evolve into an important merchandising technology that positively impacts online businesses. As we’ve done in previous years, we’d like to take this opportunity to share with you popular news items, blog posts, and podcasts from the past year. […]
During the internet boom/bust years companies such as boo.com were criticised for trying to sell apparel online. Common opinion was that the internet wasn’t mature enough and business models (or execution thereof) were not robust enough to cope with the notion of selling clothes online. Broadband didn’t even exist in any meaningful way and most […]
In my last post on list, grid and hybrid views, I discussed the pros and cons of list and grid views and offered a new alternative – the hybrid view for search and navigation pages, which takes the best of both and combines it into one. Today we’ll take the discussion a step further and, […]
For retailers selling online, the question of “Grid View or List View?” for results pages is a common struggle. As Linda Bustos points out on her “Get Elastic” blog, “When presented with a list of search results, people often click the first result – paying attention to the top 3 or so.” And as “Get Elastic” reader […]
With the holiday shopping season well underway, there is talk of recent ecommerce site failures and anticipation of how these failures will impact online businesses during this season’s shopping frenzy. Nearly one year ago, Internet Retailer reported on major site failures experienced during Black Friday (the day after Thanksgiving) and Cyber Monday (the Monday after […]
I had a surprising experience this week. I failed to find one of the most popular books in the world in the world’s biggest bookstore. It all started when my son picked up the first Harry Potter book and started reading it. He got into it and loved it. In the way of siblings, this […]