Mining your site search
I spotted this post touting the benefits of mining your site search. It’s a point I’ve made before but it’s valuable and worth repeating – your site search logs are a fantastic source for keyword research. It’s worth looking at these to get keyword lists for PPC & SEO. And you should be looking at […]
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Google’s search within a search
Google’s new Search within a Search offering seems to be getting a fair amount of attention, but not necessarily for the right reasons The New York Times piece this week: A New Tool From Google Alarms Sites touches on some issues that should be of concern to retailers. A recent blog by Alan Rimm-Kaufman: Google […]
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Ecommerce Podcast with Vermont Teddy Bear
We’ve just posted episode 2 of the Ecommerce Podcast. This is with Bill Cronin from Vermont Teddy Bear. I really enjoyed interviewing Bill. He has a wealth of experience with multiple sites and multiple ecommerce platforms. I hope you’ll find this informative.
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What a Bon Jovi Concert Can Teach You About Site Search
Last week Liana Evans of Search Marketing Gurus blogged about a recent Bon Jovi concert she attended. She drew several parallels between her concert experience and the interactions/experiences consumers have with companies vis a vis their marketing efforts, which were well thought out and struck a similar nerve in our thinking about search. So we [...]
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Ecommerce Podcast
We have released a new podcast series called the ecommerce podcast. We have so many customers with interesting stories and experience we thought it would be useful to collect and share these. The first podcast is with Jeff Douglas from Nebraska Furniture Mart. They're an old company with an interesting past but they are relatively [...]
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Watch people shop
This is an interesting site that allows you to watch what people are finding at a variety of retailers. It’s a cool gimmick but it’s not the sort of thing I could watch for long. It might be useful if you’re looking for a gift – to get some random ideas. It could then be […]
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Vermont Teddy Bear chooses SLI
Yesterday, we announced that Vermont Teddy Bear Co., the largest manufacturer of American-made teddy bears, and parent company to leading gift sites, Pajama Gram and Calyx Flowers, is using our Learning Search and Site Champion solutions to drive more traffic and better tailor the ecommerce experience for customers to all three of its sites – [...]
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Study shows importance of search
Yet another study shows the importance of site search. This British study on consumer satisfaction was sponsored by RightNow (they provide CRM solutions). It found that 19% of online shoppers abandoned a purchase if the couldn't find specific product information or couldn't ask questions about a product. This reinforces a lot of other data that [...]
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Internet Retailer Web Design ’08 Conference
This week we're exhibiting at the Internet Retailer Web Design '08 Conference in Miami, FL. The theme of the event is Designing Web Sites That Sizzle - and Sell. Visit us at booth 45 for a free demonstration on how our intelligent site search and navigation solutions can improve the design and success of your [...]
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Site search analytics course
I spotted that Lou Rosenfeld is running a site search analytics seminar on March 18 in Sunnyvale. I've chatted to Lou about this topic before and he definitely seems to know what he's talking about. I recommend taking a look at this course if you would like to delve deeper into this very valuable area.
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