Marketing Sherpa Search Marketing Report
Marketing Sherpa released a Search Marketing report today. It contains some interesting information about search marketing but - also, a lot of information about internal search (aka site search). Some points worth noting: Analyzing internal site search terms was one of the most popular keyword research techniques identified for search marketing. One survey greatly emphasised [...]
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Site Search on the U.S. Census Bureau
Jakob Nielsen posted an interesting article today about the U.S. Census Bureau's website. The article was primarily about how fancy formatting doesn't necessarily help attract users eyes but it also contained some interesting information about site search. The users were classified into 4 groups based on how their eyes scanned the page. The largest group [...]
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New customers and another birthday
In the last couple of weeks we have announced a couple of new customers and SLI's sixth birthday. The two new customers are the New England Journal of Medicine (NEJM) and A&S BMW Motorcycles. The NEJM is unusual for us because most of our customers are retailers. Although they had some slightly different requirements - [...]
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Globalbrain ads – some history
I came across these ads the other day and thought I would share them. These ran back in 1999/2000 when Snap.com was promoting itself heavily on TV. They are focusing on the fact that Snap.com used GlobalBrain technology to power their search. Why is this relevant to site search? SLI Systems acquired the GlobalBrain technology [...]
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Search Engine Land search
We’re now powering the site search on Danny Sullivan’s Search Engine Land. Danny has requested a slightly different format to normal – with the facets at the bottom. You can get to them by clicking the more options link beside the sorting options: Most of our customers have the facets either at the top, or […]
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Carolina Rustica Video
Google posted a video showing how Carolina Rustica (one of our customers) are using Google Adwords and other products - like Google Checkout. Richard Sexton said they shot over 8 hours of footage to make this 2 1/2 minute clip. It's a nice video - it puts a very human face onto ecommerce.
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FTD
This week we announced that FTD is using our learning search. They are one of the oldest and largest floral companies in the world and we are proud to have them as a customer. With Learning Search you now see red roses when you search for red roses and thousands of other search terms return […]
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Ulta registers for an IPO
I spotted today that one of our customers, Ulta - has registered for an IPO. It's great to see them doing so well and I would like to publicly offer them my congratulations.
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Apple.com search now better.
I had previously pointed out that the apple.com search sucked. They've now upgraded it and it is much better. In typical Apple style they have innovated with site search but I still think they could do better. The innovation is an AJAX search interface. The search starts to show results as you type, - they [...]
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User reviews and search
I would like to share with you my thoughts on how user reviews can improve site search on an ecommerce site. We are seeing an increasing number of our customers allowing their visitors to write reviews and rate their products. Many are using our partners, PowerReviews or BaazarVoice to do this. On a personal level, [...]
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