There are hundreds of SEO tools to choose from, but every business should start with two basics: Google Analytics (GA) and Webmaster Tools (WMT). For baseline measurement of your site traffic and SEO performance, not only should you have a GA account, along with Google and Bing WMT accounts, but you need to ensure they […]
The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded […]
There is a compelling correlation between well-ranking webpages and them having user friendly URLs. Therefore, improving your site’s URLs is one of many simple ways you can optimize your SEO. Just follow these guidelines: Identify the Top Keywords to Use – In the actual URL, use keywords that summarize the topic and content of the […]
This is the first post of a blog series on how to improve SEO on your e-commerce site, so it makes sense to start with the basics: some main SEO terms and descriptions of various SEO disciplines. If SEO is what you do for a living, you’ll know these inside and out. But for those […]
As a retail executive or e-commerce professional, your goal is to produce more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert. Search Engine Optimization (SEO) is just one practice out of many in your tool belt. Unless SEO is your full-time job, it’s […]
Mobile commerce is exploding! The majority of traffic to e-commerce stores is coming from mobile devices (Shopify 2014) and mobile commerce is growing three times faster than overall e-commerce. In its “Spotlight on Modern Retail 2015,” NRF found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent! Well aware […]
Now that more than half of all time spent shopping online is done via mobile devices, mobile commerce is growing three times faster than overall e-commerce. In its “Spotlight on Modern Retail 2015,” NRF found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent! To meet […]
Neil Thomas knows what it takes to grow a world-leading Software as a Service (SaaS) company. In his previous role as Senior Vice President of Worldwide Sales of cloud-based business analytics firm Adaptive Insights, Thomas grew the company’s sales team from five to 150 and its customer base from launch to thousands of enterprises in […]
Hear in a recent video testimonial how U.S. gourmet food and gifting company Harry & David saw a US$437,000 increase in 2014 sales after implementing SLI’s Site Champion™. Other recent video testimonials include the U.K.’s largest mail order seed company Thompson & Morgan and the U.K.’s number one winter sports apparel and equipment retailer Snow […]
Aussie retailers Appliances Online and SurfStitch have been picked as equal winners for ‘Best Pureplay Online Retailer’ at the Online Retail Industry Awards (ORIA). The annual awards, which recognize the pinnacle of excellence in digital retailing, handed out the top accolade to the joint winners. Both online retailers use SLI Systems’ Learning Search solution that […]