Sam Russell, Customer Success Consultant at Avolin, looks at the accelerating importance of search in e-commerce, and highlights how intelligent search tools are critical to ensuring retailers optimize conversion rates and drive their revenues Without a shadow of a doubt, 2020 is the year where ecommerce has reigned. Against a backdrop of year-on-year growth […]
Tim Rentowl, Vice President of Product Management, examines how AI can deliver real value to e-commerce strategies. While it hasn’t yet reached the outlandish Hollywood depictions, AI has definitely gone mainstream. For many retailers, AI is working hard behind the scenes, transforming businesses and delivering tangible value. With its potential to harness both big and […]
Tim Rentowl, Vice President of Product Management, looks at how online retailers can best prepare for their peak season rush. Black Friday 2019 saw a staggering 93.2 million US shoppers making purchases online, with 83.3 million customers internet shopping on Cyber Monday. The UK saw similar results, with a huge £8.57 billion spent online on […]
Set Specific Goals and Plan to Achieve Them As an e-tailer, it’s likely you have very clear goals for your business. Whether you’re focused on increasing new visitors to your site, improving your conversion rate, boosting average order values or you are interested in bettering your email marketing or retargeting ads, you stand the best […]
You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
Just as in brick-and-mortar stores, the importance of designing your online site to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will discover products they didn’t even know they wanted, until you showed them. […]
Dozens of e-commerce companies, thought leaders and SLI partners convened this fall at Carnegie Hall in New York City for our third annual SLI Connect event. During packed presentations and breakout sessions the group tackled many issues and opportunities for online retailers today. Among the over-arching themes were strategies to compete with Amazon, ways to […]
Every year it seems like just as we start settling into the summer haze, holiday planning kicks into high gear! Since 31.5% of the $343 billion transacted online occurred in the fourth quarter last year (U.S Commerce Dept), smart retailers can’t afford to nap (for too long) in that beach chair. If those numbers don’t […]
I have a confession. For more than a decade, SLI has been far too modest about our e-commerce innovations. Perhaps our engineering team has garnered so many patents that they haven’t stopped to reflect. It hit me when we learned of the latest SLI patent related to our auto complete algorithm. We began applying for […]