The best eCommerce websites understand the needs and buying behaviors of their customers. In the case of hair care and beauty products, shopping for the right product is very personal. Whether considering hair type, brand, or treatments being sought, being able to quickly sift through a wide variety of products and find the right one […]
Are you stuck between a rock and a hard spot when it comes to your eCommerce system? Does it have some features that you still like, but is missing crucial others that can make or break your business? It could be time to change to a new platform. Or maybe, it’s time to explore ways […]
For many, the process of shopping is social. While social media and online shopping continue to evolve, the essential act of gathering information or sharing our experiences with others is deeply embedded in our shopping behavior. Whether we’re telling our friends about how we like the new car we just bought, getting a recommendation on […]
We talk a lot on this blog about how site search can help retailers improve conversions, merchandise products better and increase average order value. Some retailers have also launched new successful product lines using site search. Because of keywords that kept popping up, that were different from what visitors normally search for, our online retail […]
Does it really come as a surprise that eCommerce purchases on tablets is outpacing smartphones? No, probably not. Though they share the same mobility and ease of use as smartphones, tablets are a natural fit for online browsing with larger screens and better displays that mimic the catalog experience but add much richer functionality. Going […]
In “brick and mortar” stores, we rely on product design and packaging, product placement such as shelf locations or end caps, and discount signs to help draw shoppers’ eyes to special deals or items we want them to see. In online shopping, we use different techniques and features to create an equivalent merchandising experience that […]
The fashion and beauty industries lead the way in eCommerce with innovative features and web design that are fun, modern and most importantly, useful. The customer experience has been thoroughly considered as retailers seek to mimic the in-store experience. You’ll learn firsthand from two apparel retailers what it takes to create a dynamic site that […]
We just released the results of a recent study we conducted among several fashion, accessories, and beauty sites, about how they approach the online user experience (download it here). Understanding that fashion and apparel brands tend to be on the cutting-edge of merchandising their products and delivering a more high-touch experience on the web, we […]
Here’s our infographic from our 2013 eCommerce survey results, showing top resolutions and goals for online retailers in the New Year. You can find the full results of our 2013 survey here.
As 2012 comes to a close, we’ve seen an increase in adoption of new features and general trends among online retailers, including growth in the development of mobile sites, improved merchandising, augmented site search functionality like Auto Complete and Rich Auto Complete, and deeper integration with social media pages. We also saw innovative customer-driven features, […]