I knew working with Lakeshore Learning would be interesting because we were supplying them with our full suite of products – Learning Search, Learning Navigation, Rich Auto Complete and Site Champion, and it all needed to be done before the holiday rush. Luckily, I was working with Sam Sarullo, their VP of eCommerce who is […]
SLI Systems just released our latest eCommerce survey and infographic, which illuminates new trends about online retailers’ priorities for the coming year, as well as for this holiday shopping season. Overall, improving sales conversions was still the most important goal for online retailers, with 63 percent answering it was their main priority. Close behind with […]
With the way technology has hastened globalization, it’s less easy to qualify languages other than English as “foreign.” It’s easy for us in English-speaking parts of the world to forget that English is not the dominant language – it’s actually the third most popular language spoken globally, behind Mandarin and Spanish. We work with eCommerce […]
When I worked with HealthPost on their Japanese-language site, it was a truly new and educational adventure. SLI Systems’ clients have websites in numerous countries and languages, but this was my first experience integrating a site with Japanese characters in addition to an English alphabet. HealthPost is a New Zealand-based natural health and beauty website that […]
The numbers are in – and there were two major takeaways from this year’s Black Friday sales. First: eCommerce made a huge leap this year. Revenues for online sales exceeded one billion dollars for the first time on Friday alone. The second takeaway: mobile is red hot – 24 percent of all black Friday shoppers visited […]
Unfortunately for online shoppers, bad search is more common than you might think. And if you routinely visit sites with great to fairly-good search, finding a bad search is all the more noticeable – and frustrating. When you search for an item that absolutely should be found, such as balloons on a party supply website […]
This holiday season, online retailers are expecting to see a much stronger surge in holiday sales – Forrester has predicted online revenues of $68.4 billion this holiday season, a 15 percent increase over last years’ holiday sales, and 3 percent higher than the overall annual online retail growth rate. With the effects of the economic recession finally starting to […]
A surprising fact was just reported: older consumers are most likely to make holidays purchases online this year. The study, conducted by Velaro, highlighted some interesting facts that online retailers should keep in mind this holiday season when running promotions and thinking about their target audiences. The study found that 20 percent of shoppers ages […]
The market for online shoppers can be dark and perilous territory for eCommerce sites. Customers come and go, and it can be easy to disappear forever in a forest of competing stores. Don’t be snatched up by the myriad threats to your site by keeping a keen eye focused on optimizing your site’s usability to […]
For eCommerce sites, there is nothing more terrifying than discovering your products are buried six feet under. Ineffective site search can bury relevant results to the point where your customers won’t find what they’re seeking. If your customers are looking for black hooded cloaks or wooden brooms, they may not even find them when they […]