One factor to consider when building a brilliant site search is how stock levels should impact the search. A great search should deliver a product that the searcher wants to buy and that the retailer wants to sell. But what if that product is out of stock or low in stock? There’s not a simple […]
Talk to any dog owner, and you’ll quickly find that their pet is just another member of the family. They’ll do anything they can to protect them. DogIDs sells pet collars with built-in ID tags that any dog owner would drool over (sorry!) However, they weren’t seeing the conversions on their site that they were […]
In contrast to the brick and mortar stores where we all grew up shopping, online shopping offers a variety of ways to put the right items in front of your customers. Instead of sorting through racks or shelves of products that we don’t want in order to find the few items we do want, merchandising […]
Traditionally, men have led in purchasing in the eCommerce space, buying digital media, computers and other consumer electronics. However, as more eCommerce sites have expanded their reach to apparel, beauty and items for the kids from clothes to toys and party supplies, the number of shopping transactions by women has outpaced men in most areas. […]
Assume you’re searching for new clip in shoes for your road bike, but you’re not sure exactly what you want. You go to your favorite bicycle or sports outfitter’s website and search ‘bike shoes’. But instead of turning up only the shoes specific to bicycling, it also shows you a variety of other shoes for […]
When you are in a niche market and your customers are looking for very specific products or information, it’s really important to have a website that can deliver highly-relevant results fast. That’s particularly true in the case of Bulk Reef Supply, whom I had the opportunity to work with recently. The folks at Bulk Reef […]
As social media and mobile device usage transform the online eCommerce landscape, retailers are keeping a close watch on how these trends change the way visitors search and navigate around their sites. Two years ago we launched our first “Big Book of Site Search Tips,” which is still one of the most frequently downloaded documents […]
Creating a great e-commerce website is a team effort, and at SLI, we love to work with customers to make their online vision a reality. We recently started working with OQVestir, a Brazil-based women’s fashion e-tailer, and they’re the perfect example of how a site search implementation can actually be fun (and of course, create […]
It’s nothing new that good customer service is key to customer loyalty, referrals, and greater revenue. A recent survey conducted by Echo Research shows that a majority of consumers believe that most companies are talking the talk but not necessarily walking the walk. This notion isn’t just limited to the U.S.; it turns out consumers all […]
This month, I’d like to fill you in on a little known eCommerce industry secret: More and more online retailers are using their site search solutions to improve the efficiencies of their call centers. Why spend thousands of dollars and hours to integrate, update, maintain, and train employees on additional call center software when site […]