In continuation of our series on site search box best practices, today we dive into the size of the search box. In our analysis of search boxes of the top 50 retailers on the IR 500 we looked at two components of size. The first was the overall space devoted to site search functionality. This […]
Floating Search Box Increases Search Usage and Website KPIs As we’ve discussed in our Big Book of Site Search Tips and in our blogs, site search users are responsible for a proportionally larger share of revenue and conversions – so if you can increase the number of visitors who use the search box, the better […]
Got “no results”? Give customers an alternative When someone searches your site only to get a “no results” page, their visit will likely come to an end – whether you’re an e-commerce site, publisher, or otherwise. When you don’t give visitors other options, they’re likely to give up on the search and leave. Here are […]
Last week I began a series of discussions on the Site Search and the User Experience LinkedIn group that focused on the site search box. I asked questions of the group to identify some best practices for where to place the site search box, the size of the search box and what if any search […]
With the skyrocketing growth of Pinterest I’ve been on the hunt to identify all of the ways online retailers can use Pinterest to grow their business. I found countless articles and blogs with dozens of great tips. As I thought about why people use Pinterest, the idea of Speed Pinning came to me. For those […]
Online retailers are going to great lengths to create content that informs, educates, inspires, and entertains their customers. They are producing fantastic articles about how to use their products, in-depth product buying guides and blogs about the experiences you can have with their products. This content is a critical component to creating a superior customer […]
The web was buzzing last week with news of the Facebook IPO. Much of the news seemed to focus around Mark Zuckerberg’s net worth and the new crop of millionaires that will be made out of Facebook employees. Silicon Valley exotic car dealers and real estate agents have probably been lined up outside Facebook HQ […]
What’s On the Radar for 2012: Social, Tablets, Personalization, and Video We’ve noticed several trends percolating over the past several months, which we believe will become more mainstream in the coming year. There are lots of ways to create compelling marketing strategies around these popular trends, and you don’t want to overlook site search and […]
With all of the retargeting options available to online retailers now, the creation of banner ads has become a regular task for creative teams. Coming up with fresh creative can be a challenge but knowing that our audience visited our site can make it a little easier. Better yet, if we know that they visited […]
As I discussed in my last post, “2012: The Year of the Tablet”, what’s hot in online retail this year seems to be trends that began bubbling up over the past several months. We already discussed ways to address the social and table crazes. Other popular trends this year include personalization and video. Here are some […]