Most web browsers, such as Internet Explorer and Firefox, now feature an integrated search box. Typically these search boxes are pointed to Google or another popular search engine to make it easy to search the web. You can add options to use other search engines from this search box, including your own on-site search. Even […]
We spend a lot of time in this newsletter talking about the importance of a good site search – how it can lead to higher conversions on e-commerce sites, how it can improve the overall user experience and foster better customer relationships for any ecommerce or content-rich site, and how site search can provide crucial […]
I apologise for the title of the post – it’s fairly scentsless. Earlier this week I was listening to a Jared Spool webinar on site search: Search, Scent and the Happiness of Pursuit. In this webinar Jared discusses why people search, what a good search looks like and how you can improve your search. Jared […]
About 10% of all searches on your site have no results. The “No results” page is an important part of your site and you can benefit from giving it some attention. Your site search logs should show you what search terms visitors use on your site, and what terms generate no (or poor) results. If […]
Over time companies have come to recognize that populating a web site with lots of images significantly improves the user experience. This is especially true for e-commerce sites, where people shopping online always like to see a picture of what they’re going to buy. For many sites it’s even more compelling when shoppers can view […]
ABCNews recently announced they had improved their design, navigation and search. I took a look at it and had a few comments. It’s nice to see images in the search results – although I think they could be a little larger. It’s also good to have refinements and sort options. OR Search I noticed that […]
This week we posted an interview with Tammie McKenzie from Cruiser Customizing. This was a very interesting interview. Cruiser Customizing started as community for for those who are passionate about cruiser riders. The members of the community were able to review and discuss the various accessories that are available. The ecommerce part of the business was added […]
I was on the Marketing Sherpa site today, reviewing the article that published last week about our customer Jelly Belly and I noticed that their site search could do with some improvement. The search is powered by our competitor Omniture/Atomz – hopefully this will help them do a better job :-). First the index is out […]
If you’ve been putting off blogging because you’re not sure how it will help your business, it may be time to get on the blogging bandwagon. A recent article in E-Commerce Guide points out that a blog linked to your online storefront can be a great way to build visibility for your business and get […]
When Google added a color picker to their image search last week I thought it would be worthwhile sharing a few ideas about the use of color refinements in site search. First – let’s take a look at what Google have done. When you do an image search a drop down menu is available at […]