Our primary aim is to help create a better online experience for our customers’ visitors, and help improve our clients online business, through more relevant search. As we’ve discussed in recent newsletters, there are many ways to deliver a better search experience – beyond more relevant results – by integrating additional content, such as video, into […]
Evan Schuman mentioned the idea of being able to search within an individual store – so you can see if your local store has the product you’re looking for. I like this idea and I would use it. There are a few ways it could be implemented. It could be presented as a refinement in the search […]
I promise this will be the last time I write about this fairly trivial feature about putting the focus on the search box…. In our February newsletter we ran a poll asking: “Do you think the cursor focus for a website should be on the search box?”. We’ll leave this open – but the results […]
I saw an excellent write up about winning strategies for no results pages by Greg Nudelman. Greg includes plenty of examples of what does and doesn’t work. I recommend reading it. Here is a list of some of the things that we do around the no results page. First of all we try to reduce the number of times […]
I read an article in the Ecommerce Guide recommending that online stores should blog. The article covers some of the basics of blogging and its benefits – including helping to engage your customers and getting more visibility in the search engines. As I often do, I started thinking about what this meant from a site search […]
I spotted a post by Bryan Eisenberg at FutureNow listing the top 10 online retailers by conversion rate. First of all – I was pleased to see three SLI customers in the list – FTD, Blair.com and Drs Foster and Smith. Before you start comparing your conversion rate to these sites and trying to work out why […]
When I was at the Internet Retailer design show in Miami last month I noticed that more and more retailers are using video on their site. Fat Brain Toys president and co-founder, Mark Carson showed me an example of video on their site that shows kids playing with one of the more popular toys on their […]
Yesterday we released a podcast interview with our customer Ian MacDonald from Century Novelty. During this interview Ian talks about how he started off as a stock boy while he was at school and is now General Manager. Century Novelty started with a physical store in 1951 but is now is exclusively online. Focusing […]
Last week I spotted an interesting blog post by Anna Skaya and Adam Salamon – over at Bazaarvoice. They described how our UK based customer Boden is using social tags to enhance their site search. I’ve been a fan of integrating ratings and reviews with site search for some time and I think the idea of using […]
We’re currently running a mini poll on LinkedIn. When on a site, do you search or navigate more often? Which do you do first? Take the poll and see the results here www.tinyurl.com/8wyuvq.