I was reading Jacob Neilsen’s Alertbox article on Interaction Elasticity today. In the newsletter he mentions that shorter navigation paths are usually better. “4 easy clicks are more usable then 5 easy clicks, because the extra click is more work for users”. This sounds obvious and it got me thinking about how it relates to […]
I was just looking at the data from our search logs and noticed that we served 20% more queries on behalf of our customers on Cyber Monday than we did on Black Friday. To be clear these are search and navigation queries – primarily on ecommerce sites. Black Friday is the biggest retail day for bricks […]
We have just released this interview on the ecommerce podcast with Aaron Magness, the Business Development Manager from Zappos. Aaron talks about the approach Zappos takes to customer service and it particularly resonated with me. One of the ways that Zappos ensures that every employee is focused on customer service is by insisting that everyone […]
Over the past few months we have been upgrading our infrastructure to provide improved redundancy to our customers. Specifically we’ve enhanced our geographic redundancy so there is now no single point of failure. We’ve always had redundancy – so that if a server fails then there will be no interruption to the service of our […]
In case you missed it, last week the National Retail Federation (NRF) released the results of an ecommerce survey conducted by Shopzilla® for Shop.org, which show that a majority (56%) of online retailers expect holiday sales to increase at least 15% this year over last. While the number of retailers expecting that level of sales […]
I wanted to send out a note of caution for those of you who may be talking to someone from one of our competitors, Thanx Media. Take what you hear from them with a grain of salt. We are getting mounting evidence that they are not being truthful to our customers and prospects. By way of background, Thanx […]
Well known venture capital firm Sequoia Capital made a now famous presentation to their portfolio companies titled “RIP: The Good Times”, warning these companies about the seriousness of the economic crisis and the need for them to become cash flow positive before they need more capital. This has been widely circulated and cited and now potential […]
SLI Systems CEO Shaun Ryan speaks to Melissa Campanelli of eM+C about the importance of Site Search within an ecommerce site http://www.emarketingandcommerce.com/podcasts.
As we highlighted in a previous post, we recently conducted a survey of 322 retailers asking them about the tools they give top priority to when it comes to online marketing. We were happy to find that site search and SEO are two of the top three technologies of choice for retailers today (email marketing […]
This is a question that we are very interested in here at SLI. Most of our customers are retailers. Through our services we are talking to these people every day. Our relationship with them feels more like it is more than just a business relationship. Their passion infects us and we really want them to […]