Google’s search within a search
Google’s new Search within a Search offering seems to be getting a fair amount of attention, but not necessarily for the right reasons The New York Times piece this week: A New Tool From Google Alarms Sites touches on some issues that should be of concern to retailers. A recent blog by Alan Rimm-Kaufman: Google […]
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What a Bon Jovi Concert Can Teach You About Site Search
Last week Liana Evans of Search Marketing Gurus blogged about a recent Bon Jovi concert she attended. She drew several parallels between her concert experience and the interactions/experiences consumers have with companies vis a vis their marketing efforts, which were well thought out and struck a similar nerve in our thinking about search. So we [...]
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Vermont Teddy Bear chooses SLI
Yesterday, we announced that Vermont Teddy Bear Co., the largest manufacturer of American-made teddy bears, and parent company to leading gift sites, Pajama Gram and Calyx Flowers, is using our Learning Search and Site Champion solutions to drive more traffic and better tailor the ecommerce experience for customers to all three of its sites – [...]
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Study shows importance of search
Yet another study shows the importance of site search. This British study on consumer satisfaction was sponsored by RightNow (they provide CRM solutions). It found that 19% of online shoppers abandoned a purchase if the couldn't find specific product information or couldn't ask questions about a product. This reinforces a lot of other data that [...]
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Internet Retailer Web Design ’08 Conference
This week we're exhibiting at the Internet Retailer Web Design '08 Conference in Miami, FL. The theme of the event is Designing Web Sites That Sizzle - and Sell. Visit us at booth 45 for a free demonstration on how our intelligent site search and navigation solutions can improve the design and success of your [...]
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Site search analytics course
I spotted that Lou Rosenfeld is running a site search analytics seminar on March 18 in Sunnyvale. I've chatted to Lou about this topic before and he definitely seems to know what he's talking about. I recommend taking a look at this course if you would like to delve deeper into this very valuable area.
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Channel Intelligence Retail Marketing Summit & Shop.org Strategy and Innovation Forum
Next week we're exhibiting at the Channel Intelligence Retail Marketing Summit and the Shop.org Strategy and Innovation Forum (booth 203). These two online retail events are being held in Orlando, FL between Jan 22 and Jan 24 and are a great way to start your 2008. Please come and see us if you're at the [...]
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Some happy customers
A couple of people in the SLI team spotted this thread in a web analytics forum: Question about Internal site Search. I was proud to see three different customers of ours responding (with no prompting on our end), praising our service and level of responsiveness. We put in a lot of effort to be as [...]
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When lots of visitors go straight to site search
I saw a post by Joe Dolson pointing to a thread at Cre8asuteforums called "When lots of your visitors go straight to site search". The thread contains some speculation about what drives people to search - including poor navigation, and a large site. Another driver we see is some people are just search focused - [...]
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A believer
I spoke to analyst Robin Bloor from Hurwitz and Associates today. Going by his blog post today - At last, a Self-Education Search, Robin agrees with the approach we take with our Learning Search. He describes a recent bad experience of searching on Newegg (which I believe is powered by Endeca) which perfectly captures the [...]
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