FTD
This week we announced that FTD is using our learning search. They are one of the oldest and largest floral companies in the world and we are proud to have them as a customer. With Learning Search you now see red roses when you search for red roses and thousands of other search terms return […]
Read more
Apple.com search now better.
I had previously pointed out that the apple.com search sucked. They've now upgraded it and it is much better. In typical Apple style they have innovated with site search but I still think they could do better. The innovation is an AJAX search interface. The search starts to show results as you type, - they [...]
Read more
User reviews and search
I would like to share with you my thoughts on how user reviews can improve site search on an ecommerce site. We are seeing an increasing number of our customers allowing their visitors to write reviews and rate their products. Many are using our partners, PowerReviews or BaazarVoice to do this. On a personal level, [...]
Read more
10% of site searches are spelled wrong
We put together some interesting stats from across a handful of our clients on misspellings on internal search. We used a broad definition of a misspelling. If a search phrase contained a word which is not on the site then we count it as a misspelling. Obviously this will also include words that are spelled [...]
Read more
Marketing Sherpa says Site Search is the most important page on your site
I was listening to a practical ecommerce podcast yesterday where Mitch Bettis interviewed Anne Holland from MarketingSherpa asking for marketing tips for eCommerce sties. It's a good interview The thing that caught my attention is Anne said that their research showed that the single most important page on your site is the site search page. [...]
Read more
Searching for brides
We can't help you find a bride - but we can help brides find wedding favors, gifts and accessories. This week we announced three bridal sites that are using the SLI search: American Bridal, Island Wedding Shop and Fairy Tale Wedding Shop. Island and Fairy Tale Wedding shops are run by Cyber Island shops - [...]
Read more
Amazon Related Searches
I noticed recently that Amazon has started showing Related Searches on their search page. I am a big fan of Related Searches. They offer a an easy, unobtrusive way of doing query refinement. This may be refining the query as "harry potter book 7" does in the example above, or offering tangential, but related queries [...]
Read more
Tuning up site search
I spotted this presentation on tuning up site search by Chris Farnum from Enlighten at the IA Summit 2007 earlier today. It's great to see people talking about improving site search. I didn't hear the presentation - I've just seen the slide show but Chris seemed to have nicely covered off the benefits of improving [...]
Read more
Search Engine Room
I've just been speaking at the Search Engine Room conference in Sydney. This is the first search marketing even I've been to in Australia. It was interesting to compare the Australian attitudes and knowledge to those I see in the US. There were a handful of familiar faces from SES and similar shows: Stephan Spencer [...]
Read more
Aberdeen report on site search
The Aberdeen site search report was released recently and is available for free from their site. The report emphasized the value of a high quality site search, particularly for retailers because they see direct economic benefits of having a better site search: increased conversion rates increased average order vale increased customer satisfaction. It's great to [...]
Read more
