Though many of us are barely settling into summer, retailers are already touting back-to-school clothes and supplies. This year, the role of e-commerce in back-to-school shopping is bigger than ever. According to a June report by eMarketer, online back-to-school purchases in 2014 will increase 16% over 2013 – a growth rate that’s nearly triple the […]
Want to drive e-commerce sales, plus bring customers to your site instead of going to competitors’ sites or Amazon? Think content. The creative use of content can give your customers a unique and memorable shopping experience – one that creates powerful brand loyalty and moves customers along the path to purchase. In our new e-book, […]
As IRCE prepares for its 10th annual e-commerce conference and exhibition next week (June 10-12), I look forward to my 10th year of attending on behalf of SLI Systems. SLI will have a strong presence at IRCE – we plan to give the thousands of retailers gathering in Chicago the message that the quality of […]
If you’re like the vast majority of online retailers, you will face the need to re-platform at some point. Maybe you’re in the middle of one of these initiatives now, or are about to get started. Or perhaps you recently completed a re-platform. Whatever the case, you may be less than satisfied with the merchandising, […]
The SLI Connect end user conference in London recently brought together more than 100 e-commerce thought leaders to discuss best practices, plans for the coming year and SLI’s role in achieving their goals. During the event, SLI conducted a survey of leading retail brands including Kingfisher, Wickes, Snow+Rock, French Connection and Faberge, exploring their opinions […]
Earlier this week, eConsultancy posted the article: 25 Effective Design Patterns for E-commerce Site Search Results. The article highlights great examples of search relevancy, site design and refinement options that help smooth customers’ path to find, and purchase, the items they’re looking for. Five of the e-commerce sites spotlighted in the eConsultancy article are clients […]
When I’m shopping for clothes, beautiful, colorful displays tend to catch my attention, as do big “sale” signs. But if I’m shopping for something less personal, like housewares or gardening items, I need signage that makes it clear where I need to go to find what I want. But that’s just me. Other consumers have […]
Kidrobot is one of those brands that people love to Like – it’s common for a single Kidrobot post to receive more than 1,000 Likes on Instagram, YouTube, Facebook or Twitter. As the retailer’s popularity has expanded for its mustache-sporting Labbits, paint-it-yourself MUNNYs and other popular art toys, so has the company’s need to connect […]
Search results pages are usually the place where online shoppers convert or leave. If your search really works and shows visitors the products they’re looking for, you’ll strengthen loyalty from those shoppers – or, if your search delivers a jumble of results that have nothing to do with the search terms used, it’s likely that […]
Have you ever conducted a search on an e-commerce site, only to wish it could read your mind and deliver the exact items you’re looking for? OK, maybe expecting “psychic search” is a little much, but it’s certainly possible for your search to provide results that are in line with your customers’ needs. Here are […]