Many of us know someone over 65 who is hesitant to shop online, or even use a computer or smartphone. This leads to the common perception that users 65 and over are resistant to adapt to changing technology. However, some studies show that more than half of the senior market has integrated itself in the […]
Many eCommerce sites are flirting with mobile buyers; some eTailers have fully committed. But a recent Harris Interactive survey makes this clear: if you fail to perform during a shopper’s first visit on your site, don’t count on getting a second chance. More than 70 percent of U.S. consumers use their smartphones to shop, and […]
We may be halfway through the last day of the exhibit hall at the World’s Largest eCommerce Event, but there’s a lot yet to see and learn today for those at IRCE 2013, the Internet Retailer Conference and Exhibition in Chicago. Here are some of the highlights so far, and a couple opportunities still coming […]
The best eCommerce websites understand the needs and buying behaviors of their customers. In the case of hair care and beauty products, shopping for the right product is very personal. Whether considering hair type, brand, or treatments being sought, being able to quickly sift through a wide variety of products and find the right one […]
Practical Ecommerce magazine recently listed five ways to enhance your site for a smoother, more optimized tablet experience. They tackled many issues to optimize page load times, such as using “lightweight, beautiful images,” replacing graphics with CSS where appropriate, and optimizing the site for faster loading times. They also suggest using techniques to improve viewing and interacting […]
The numbers are in – and there were two major takeaways from this year’s Black Friday sales. First: eCommerce made a huge leap this year. Revenues for online sales exceeded one billion dollars for the first time on Friday alone. The second takeaway: mobile is red hot – 24 percent of all black Friday shoppers visited […]
Unfortunately for online shoppers, bad search is more common than you might think. And if you routinely visit sites with great to fairly-good search, finding a bad search is all the more noticeable – and frustrating. When you search for an item that absolutely should be found, such as balloons on a party supply website […]
For eCommerce sites, there is nothing more terrifying than discovering your products are buried six feet under. Ineffective site search can bury relevant results to the point where your customers won’t find what they’re seeking. If your customers are looking for black hooded cloaks or wooden brooms, they may not even find them when they […]
The new iPhone 5 just hit the market, and a new Samsung Galaxy S III before that. And there will be more new and updated devices launched soon, and many more after that. Whenever new mobile devices hit the market, they offer consumers new features and enhancements that make them even easier to use for […]
Well designed search results pages are critical in helping your site visitors decide which products to click on. So it is important to show not only relevant products in your search results, but also pertinent product information that will give users just enough information to entice them to click to the product page or add […]