We just posted our latest video tip by Shaun Ryan today, the 2nd of a two-part series on site search refinements. This latest tip (just 6 ½ minutes long) covers many aspects of how best to display refinements on your site, looking at options such as category boxes down the left with items underneath (either […]
MagnetStreet, an online retailer of personalized save-the-date items and wedding invitations, has four distinct lines of business: one for real estate agents and general businesses, one for schools, one for brides-to-be and one for general consumers. As such, the company has distinct product lines for each business segment, which previously posed significant challenges in how […]
In my last post, I offered some tips for improving the visitor experience at online retailing sites. To continue the discussion, below are some simple website enhancements that can help your customers find information they need more easily, and will likely lead to more valuable interactions. Prominently display the customer service phone number on the […]
As head of SLI’s customer success management team, I’ve had lots of interactions with online retailers and have seen many instances of companies not doing all they can to turn online visits into sales. Simple things like not utilizing empty space on a web page or offering easily viewed company contact information can amount to […]
One of our goals for 2011 is to significantly beef up our arsenal of useful, educational content. Along those lines, we’ve just made available a new Ecommerce Podcast interview with Tim Parry, senior writer for Multichannel Merchant. Tim talked with our CEO Shaun Ryan about how multichannel retailers are using e-commerce marketing tools to boost […]
Last week, Brian Burstein of MarketingSherpa shared some useful tips on the SherpaBlog for maximizing your site search (a few were provided by our CEO, Shaun Ryan) in his post “On-site Search: How to help your customers find what they want (to buy).” Interestingly, as Brian reports, “According to the MarketingSherpa Ecommerce Benchmark Report, customers […]
Each year it seems the online holiday shopping season starts earlier than the year before. Consumers are already flocking to the web to get a jump on their holiday shopping, yet many retailers are still getting their sites ready or are altogether unprepared. If you’re one of them, register to attend our free webinar – […]
It’s only September, but many consumers have already starting their holiday shopping. And the outlook for this year’s holiday spending online looks fairly bright. So if you’re an online retailer and haven’t yet gotten your site ready for the holiday shopping frenzy, now is the time! If you’re not already doing so, start paying attention […]
This week we complete the series of site search tips taken from our “Big Book” free whitepaper (which you can still download at http://blog.sli-systems.com/whitepaper/bigbook). As we close out the series, we focus on “Search Page Format & Lay-out” with the following tips. If you’ve tried these or any tips we’ve shared over the past several […]
This week’s site search tips re-visit the topic of refinements. Refinements are an important aspect of site search because they make it significantly easier for visitors to sort through results to find what they’re looking for. We have many more tips on refinements (and other topics) in our free “Big Book of Site Search Tips” […]