Conventional wisdom (and Google data says that content that appears “above-the-fold” on a web page is almost twice as likely to be seen than content that the user must scroll to see.
Conventional wisdom (and Google data says that content that appears “above-the-fold” on a web page is almost twice as likely to be seen than content that the user must scroll to see.
Imagine entering a store customized for you. The sales staff anticipates your unique needs, knows your sizes and tastes, and offers discounts on products you actually want.
For retailers, holiday season preparations are in full swing, making now the time to look back at what happened last year and what it taught us.
In today’s e-commerce landscape, setting your products apart from the competition is vital to creating brand awareness and loyalty. Using a platform that your e-commerce merchandising team can leverage to spread product awareness will ultimately increase your sales and bottom line. E-commerce merchandising today is about more than simply showcasing specific items. It should incorporate […]
Advancements in artificial intelligence (AI) in e-commerce made headlines everywhere this last year: 1-800-Flowers.com launched Gwyn (a.k.a. Gifts When You Need Them). Within two months, 70% of online orders were completed through GWYN. See learnings. North Face’s conversational engine has the potential to run tens of thousands of consumers through its Q-and-A interface. A Boch […]
Artificial intelligence was once an aberration found in the most sinister of sci-fi novels and cinema – how could you ever forget Hal? Today, AI is a part of our everyday lives and even invisible to most of us. There is big business in what many believe is predictive selling, targeting of buyers vs. shoppers, […]
Retail analysts and industry experts have debated for years now: Is Amazon a friend or foe to e-commerce merchants? It’s not so black and white, according to our data.
In a recent Forbes article, Retail Strategy and Innovation Consultant Steve Dennis provides a very compelling reason for brick-and-mortar retailers’ recent misfortunes. While he acknowledges the rapid and transformative impact of e-commerce, he believes those who blame e-commerce for the record number of store closings are wrong. Instead, he says: “A far more profound dynamic […]
Research shows more and more shoppers choose to conduct site searches with just a single word. For its recent E-commerce Performance Indicators and Confidence Report (a.k.a. EPIC Report), SLI recently analyzed a global sample of more than 1.5 billion search queries during the last 4 years and found more than half of searchers only use […]
Whether friend or foe to your online business, Amazon marketplaces are shaking up retail norms globally – from personalization to fulfillment. Even with Walmart and Jet.com encroaching on Amazon’s discount market share, the online mega mall added “tens of millions” of new Prime subscribers in 2016, reports investor site Motley Fool. Add consumer expectations for […]