Adapting your SEO strategy to support your e-commerce site can be a daunting process. This is particularly true for companies that are just beginning to venture into e-commerce. Consistently achieving high rankings on search engines is vitally important to the success of your e-commerce business. High rankings equal more traffic, which, in turn, results in […]
As Easter draws near, online retailers around the world should be prepared to maximize every dollar they can from the increase of shoppers they’ll have over the holiday. In 2016, more than 8 in 10 Americans celebrated Easter, according to an NRF survey. Those who celebrated spent an average of $146 per person on planned […]
In today’s e-commerce environment, using a robust site search system with autocomplete has been recognized as one of the key steps in generating higher revenue. Shoppers that use site search have higher average order values and higher revenue per visit than shoppers that simply browse. Additionally, shoppers that search for items are more likely to […]
Travel back a century, and personalized experiences weren’t the exception but rather the norm. When you entered a department store, the clerk would know your name, remember recent purchases and make personalized shopping recommendations. A few items from the most recent store shipment may have even been held for you because the clerk truly understood […]
Consumers increasingly expect greater ease and personalized experiences from their online interactions. Online retailers are faced with new challenges for engaging with, and adapting to, the demands and expectations of their customer base. Below, I’ve outlined six of the most important e-commerce trends that should be on your radar as you plan your strategy for […]
There are very few technologies that have impacted commerce as deeply as mobile. In fact, the adoption rate of mobile is twice that of the Internet, three times the rate of social media, and 10 times the rate of PCs. In 2011, mobile commerce made up only 11.6 percent of the total $303 billion in […]
When you measure the success of your e-commerce site, one KPI stands out above the rest: conversion rate. Conversion rate is the percentage of your site visitors who take some sort of desired action, such as make a purchase. Your e-commerce conversion rate depends on a variety of factors, including whether your site: Is optimized […]
Navigating the E-commerce landscape can be daunting for businesses that have been stuck in the brick-and-mortar mentality. But it doesn’t have to be. Below are a few key mistakes online businesses make that may be affecting their bottom line. Correcting these mistakes will result in a more streamlined e-commerce site, and an expanded, engaged, and […]
Tailoring a seamless shopping experience for both desktop and mobile users is crucial to the success of online retailers today. Currently, over half of e-commerce sales are being conducted on mobile devices, and this number is projected to increase in the coming years. Ensure that your mobile customers have the same personalized shopping experience as […]
Whether you realise it or not, you are in constant competition to win the attention of your consumers. You’re competing against every single communication an individual on your list receives – every day. While your customers may engage with your brand on a regular basis, their loyalties don’t just lie with you. The most recent […]