It’s critical to optimize your e-commerce site for both mobile and desktop users in order to maintain a strong online presence. The goal is to create a seamless shopping experience for your customers regardless of the device they use to access your site.
Missing the basics on your e-commerce site can cause more than two-thirds of shoppers to flee, according to Retail Dive. As a result, many shoppers could be leaving before they even hit the “Add to Cart” button. Fortunately, there’s good news. We have identified three fundamental elements to a great e-commerce customer experience: Performance Aesthetics Relevance We […]
You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]
Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]
The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail channels. You need to turn more shoppers into buyers. You can’t afford for your investment to bring more shoppers in the door or onto […]
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
Artificial intelligence was once an aberration found in the most sinister of sci-fi novels and cinema – how could you ever forget Hal? Today, AI is a part of our everyday lives and even invisible to most of us. There is big business in what many believe is predictive selling, targeting of buyers vs. shoppers, […]
Creating an excellent e-commerce user experience can seem daunting, but it doesn’t have to be. In this article we’ll outline an evaluation and review process that highlights some of the most important and effective ways to create a unique user experience. These five tips will push you to rethink your site design and navigation with […]
There’s no contest: 2017 will be “The Year of Personalization,” and now we have some direct insight to back up this claim. A recent survey distributed to all retailers attending SLI Connect NYC revealed all but one retailer at the show chose “personalization and relevance” as the top trend impacting e-commerce in the next year. […]
Some people are just born lucky. You know the ones. It doesn’t matter if they are at a garage sale, flea market or thrift store, they are going to find exactly what they are looking for every time. It’s going to be the perfect size, the hottest color and an outrageously good deal. Their natural […]