Just as in brick-and-mortar stores, the importance of designing your online site to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will discover products they didn’t even know they wanted, until you showed them. […]
There’s a great deal of science behind online retail, especially this time of year. Holiday shopping projections and results are measured by every retail organization and publication from August through February. Smart retailers analyze these numbers to create merchandising strategies that maximize their conversions. At SLI Connect last month, Jim Davidson, Head of Research at […]
As important as it is in brick-and-mortar stores, the need to design your online store to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will discover products they didn’t even know they wanted, until […]
Jason Miller will provide additional insight on this topic at IRCE 2014 at the E-commerce Accelerator Theater, Booth #601. Catch his presentation at 2 p.m. Wednesday, June 11, or at 11 a.m. Thursday, June 12. View other Theater information here. I recently did a webinar about how online retailers can increase conversions – and lower […]
The best eCommerce websites understand the needs and buying behaviors of their customers. In the case of hair care and beauty products, shopping for the right product is very personal. Whether considering hair type, brand, or treatments being sought, being able to quickly sift through a wide variety of products and find the right one […]
The fashion and beauty industries lead the way in eCommerce with innovative features and web design that are fun, modern and most importantly, useful. The customer experience has been thoroughly considered as retailers seek to mimic the in-store experience. You’ll learn firsthand from two apparel retailers what it takes to create a dynamic site that […]
Mobile commerce is experiencing explosive growth as more shoppers embrace making purchases through a mobile device. Yet 79% of large online retailers still don’t have a mobile optimized site. Where do you fall? Do you have a mobile site but want to improve it? Or are you looking to offer a mobile site, but not […]
Just a quick reminder that the first webinar of our weekly webinar series starts tomorrow! In each 30-minute session showcasing a different top retailer, you’ll get the inside scoop about what worked, what didn’t and how these retailers augmented their site to improve conversion rates, ROI and overall site usability. Tune in every Wednesday from […]
Each year it seems the online holiday shopping season starts earlier than the year before. Consumers are already flocking to the web to get a jump on their holiday shopping, yet many retailers are still getting their sites ready or are altogether unprepared. If you’re one of them, register to attend our free webinar – […]
On Wed., July 28 we’re hosting a free webinar featuring Forrester Research Principal Analyst Brian Walker. The webinar, “Unlock Powerful Customer Information to Generate Higher Conversions with Site Search,” will cover a variety of topics, among them – how site search data can reveal valuable information about customers and their research and purchasing intentions, and […]