So how big was Cyber Monday? I took a look at the search traffic on a handful of our retail customers’ sites and compared their search traffic on Monday November 27 to their average search traffic for the 3 months before Thanksgiving. On average there were 90% more searches on Cyber Monday compared to the average, 70% more than on an average Monday.
Note: A couple of the customers showed no significant increase. One customer saw a 400% increase! The regular variation you can see here is the typical pattern of there being less activity during the weekend. But as you can see, the holiday season is well and truly upon us.
