Many eCommerce companies just starting out may not have the budget or need for a large, full-service platform. Because of this, they may choose an eCommerce platform that works for them at the time. But as companies grow, the original platform they started with may not fit the needs of the company they may consider changing platforms or moving to on-demand solutions for more flexibility, reliability and cost savings. This is otherwise known as re-platforming.
There are obvious benefits to re-platforming – upgraded technology, better features or reporting may all fit the company’s current needs and help address major pain points. However, switching platforms should be carefully considered before a big decision is made.
Re-platforming requires a huge commitment not only in dollars but in time, project management, dedicated project team, staff training and overall learning curve. Additionally, a new platform may still not have all of the features that your site needs. For companies that cannot afford or choose not to re-platform, there are alternatives that can help delay or avoid it altogether.
So is it right for you? Join our webinar tomorrow, Thursday, March 7th with Fit for Commerce to learn more about their findings that they published in their recent white paper on the subject. You’ll also hear how from Brandon Finch, Director of eBusiness for Jelly Belly, how they augmented their existing platform and avoided re-platforming altogether.
Download the Fit for Commerce white paper “Site Search vs. Re-platforming: How focusing on site search can eliminate the need to re-platform your eCommerce website” here.
