Today we announced that Jelly Belly are using SLI’s Learning search and Site Champion. We’ve also released an interview with Jason Marrone, Jelly Belly’s e-commerce marketing manager. The interview was fun and informative. It made me hungry talking about all their candy. It was really interesting to hear about one of their most successful promotions that used reverse psychology – they asked their customers not to tell anyone about a special deal they had and before they knew it their servers were overloaded. I know reverse psychology works with my kids – it made me smile to see it working in a viral marketing campaign.
One thought to “Jelly Belly”
Shaun,
Another item of interest in this announcement is that since implementing SLI in August of this year – not even 3 months ago – conversions have grown nearly one-third and average orders have increased 10%.
Jelly Belly was also able to gain from reviewing their site search reports. As an example, the company used to offer only a 10-pound bulk case of Champagne Bubbles candy, which showed up as the third most-requested search. Because of the data Learning Search provides, they decided to offer a one-pound container and it’s now one of the biggest sellers.
We serve more than 300 individual customer sites and are helping businesses across many sectors gain valuable bottom line benefits from site search that delivers more relevant results. As shown in our recent Trends in Ecommerce survey, site search is one of the top 3 most important ecommerce technologies, according to 90% of respondents.
Many of our competitors are falling on tough times, whereas we just saw our strongest quarter in sales ever. A no-risk, standard 30-day free trial coupled with a pay-as-you-go subscription model makes our search solution an easy bite for businesses to take – even with tightening budgets.
You be the judge. If you’re considering a new site search solution, feel “free” (for 30 days!) to give SLI a spin.
Geoff Brash
VP of Marketing
SLI Systems
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