The Next Innovation in E-commerce: Enhanced Rich Auto Complete

The world of e-commerce is constantly evolving. When site search was first introduced, the functionality was clumsy at best and completely frustrating at worst. Shoppers typed their entire search query before seeing if the site had what they were looking for. This involved a lot of guesswork and often led to no results or irrelevant […]

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Navigation: The Art of Good Usability

Well-designed site navigation leads shoppers straight to the items they want, much like a well-designed satellite navigation system directs drivers to their destinations. Great site navigation helps visitors avoid wrong turns and dead ends, but poorly designed navigation has the opposite effect: Shoppers lose their way and their patience, causing them to abandon the path […]

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Why In-Person Connections Can’t Be Beat

No matter how advanced conferencing technology becomes, there’s no substitute for meeting someone face-to-face. Shaking hands, sharing conversation over a nice meal, sitting together to brainstorm new strategies for online retail success – none of these experiences is replicated through meetings using Skype, WebEx or GoToMeeting. The Wall Street Journal article “The New Face of […]

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For a Successful B2B Site, Take Advice from B2C

The business-to-business industry is rarely considered glamorous. But don’t let its reputation fool you. Think of the almost-invisible wallflower who shows up to prom transformed and looking like a knockout. That’s B2B, and based on the numbers, it should stand for Big and Beautiful. With more B2B buyers expecting to find what they need online, […]

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Increase Positive SEO Signals and Reduce Negative Signals

My last blog outlined the main SEO tools that businesses need. Tools like Google Analytics and Webmaster Tools, when set up correctly, help you monitor both the positive and negative factors that affect your site’s SEO. Positive signals to watch and improve include: Mobile friendliness – The degree to which your site is mobile friendly […]

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The New Rules for Back to School

“Don’t you love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” —You’ve Got Mail The time-honored tradition of buying new clothes, shoes, backpacks, pencils and notebooks in anticipation of the school year is a […]

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Is Your Merchandising Working?

As important as it is in brick-and-mortar stores, the need to design your online store to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will discover products they didn’t even know they wanted, until […]

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SEO Tools E-commerce Businesses Need

There are hundreds of SEO tools to choose from, but every business should start with two basics: Google Analytics (GA) and Webmaster Tools (WMT). For baseline measurement of your site traffic and SEO performance, not only should you have a GA account, along with Google and Bing WMT accounts, but you need to ensure they […]

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