Four Pillars of Interactive Marketing for B2B E-commerce

Guest blog by Gian Genovesi, e-commerce account manager for Briteskies, an SLI partner Many people think of interactive marketing as a priority for B2C e-commerce organizations, but not as relevant for B2B. This is not the case. The essentials of interactive marketing are just as applicable to B2B e-commerce as B2C, and in fact, the […]

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After Mobilegeddon, Focus on Site Search for Mobile-Friendliness

Mobile commerce is exploding! The majority of traffic to e-commerce stores is coming from mobile devices (Shopify 2014) and mobile commerce is growing three times faster than overall e-commerce. In its “Spotlight on Modern Retail 2015,” NRF found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent! Well aware […]

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SLI Receives Magento Partner Award and Other 2015 Accolades

SLI Receives Magento’s Highest Partner Honor Last week at Magento Imagine, SLI received the “2015 Magento Technology Partner Spirit of Excellence Award for North America.” The annual award recognizes partners who have delivered exemplary service to Magento clients. Evaluations are made across a number of critical elements such as commitment to quality deployments, merchant satisfaction, […]

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At Inaugural SLI Connect AU, Retailers Discover How to Stay Competitive

Our inaugural SLI Connect AU is a wrap! I would like to thank all of our engaging speakers and thoughtful attendees for making our first SLI Connect in Australia a great success. Speakers included SLI customers Bras N Things and Appliances Online along with industry leaders from Testivate, ChannelAdvisor, SKUVantage, Harris Farm and ShopBot. We […]

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For SEO, Check Off Mobile-Optimized Site Search (By Apr 21!)

Now that more than half of all time spent shopping online is done via mobile devices, mobile commerce is growing three times faster than overall e-commerce. In its “Spotlight on Modern Retail 2015,” NRF found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent! To meet […]

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At SLI Connect, Retailers Imagine an Omnichannel Future

SLI Connect is sparking exciting e-commerce discussions on both sides of the globe this month. Earlier in March, we had our most successful SLI Connect UK yet. With an unprecedented 200 attendees from 150+ leading retailers such as Harrods, Harvey Nichols, Tesco, Jigsaw London, Warehouse, Chemist Direct and Paul Smith, we could not have asked […]

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Five Site Features that “Speed Shoppers” Love

50+ years ago, futurists predicted that advances in technology would provide a life of ease. Instead, we use today’s technology to do more, faster – even with shopping. As an increasing number of online shoppers want to find, buy and get on with life as quickly as possible, here are five must-have features for e-commerce […]

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Site Search Isn’t Sexy, It Scores Sales

There’s no question. Site search isn’t sexy, but it doesn’t have to be, because the revenue it drives speaks for itself. Internet Retailer Senior Editor Thad Reuter said it best in his February article, Reading Shoppers’ Minds: “Site search receives little in the way of celebrity-level attention in e-commerce… But with retailers typically reporting two […]

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