SLI Systems is now part of Avolin
This is second in a series of success stories on eCommerce sites that are growing their business with advanced site search. See live presentations of these stories at the SLI Theater at IRCE June 3-6. Ever heard of a Bear-Gram®? How about a Pajama-Gram®? The same company that sends both types of cuddly gifts to […]
This is first in a series of success stories on eCommerce sites that are growing their business with advanced site search. See live presentations of these stories at the SLI Theater at IRCE June 4-6. Every eTailer knows this: You can’t get people to buy what they can’t find. In the online party supply world, […]
A/B testing is one of the most important things you should be doing for your eCommerce site. In eCommerce, your site’s layout, design and feature set are a crucial part of the product – not just the physical products you sell. Yet many businesses don’t place high importance on testing. Without it, you’re essentially displaying […]
Guest blog post by Sasha Butkovich from Ecommerce Outtakes Though online retail trends continually change, there are some tried-and-true rules for successful cross-selling and up-selling. Don’t: Waste white space Product pages are the perfect section of the site to suggest other items to shoppers. Of course you don’t want to clutter the page, but leaving […]
Changing to a new eCommerce platform is a huge investment, not only in dollars, but time spent integrating your site and training your team on the new features and functions. When you’ve just spent so much time and money upgrading to a new platform, it’s easy to see how adding site search would seem like […]
When you are looking for a vacation rental, there are certain specifications that you need or want. Location, the number of rooms, price and amenities are all ways that people describe what they want. My goal when I worked with VacationRentalPros.com was to take their immense wealth of data for each rental listing and make […]
Ecommerce retailers strive to give customers fast, efficient, and convenient shopping experiences, from the comfort of their home. While it is no surprise that eCommerce continues to grow, online retailers are taking steps to ease some of the pain points that customers have when shopping online. A new trend is emerging with online stores creating […]
The best eCommerce websites understand the needs and buying behaviors of their customers. In the case of hair care and beauty products, shopping for the right product is very personal. Whether considering hair type, brand, or treatments being sought, being able to quickly sift through a wide variety of products and find the right one […]
Terry Costa, VP of Marketing at SLI Systems, spoke last night at the Search Marketing Expo (SMX) in San Jose, Calif., on how to improve your eCommerce site’s search engine optimization (SEO). In addition to using techniques like User-Generated SEO, he also highlighted the importance of improving the user experience of landing pages. According to Costa, […]
Many eCommerce companies just starting out may not have the budget or need for a large, full-service platform. Because of this, they may choose an eCommerce platform that works for them at the time. But as companies grow, the original platform they started with may not fit the needs of the company they may consider […]