SLI Systems is now part of Avolin
It has been a couple of weeks since I returned from the Internet Retailer Web Design show in Orlando. It’s a nice show – it’s a lot smaller than the main IRCE show in June – with only one stream – so it’s easy to see all the great presentations without missing any. I love […]
Next week’s eTail West will be a great event on many fronts. Aside from the warm weather and sunny skies in Palm Springs, there are a lot of interesting discussions on topics that are timely and relevant to e-commerce brands. AND, if you stop by SLI’s booth (#9), you’ll have a chance to win a new […]
One of the most effective paths to growth for an online retailer is expanding the product line. The bigger your catalog, the better chance you’ll be able to attract customers to your store. But, as your catalog grows, so must your store’s navigation. New products need a home and often times that means another line […]
This week is the week of usability at the annual IRWD conference in Orlando, FL, and we’ll be there carousing with other vendors. In addition to all the fun we’ll be having at our booth (see us in booth #300), our CEO, Shaun Ryan, is giving a talk alongside our customer U.S. Toy, about how to over-come […]
Online retailers are going to great lengths to create content that informs, educates, inspires, and entertains their customers. They are producing fantastic articles about how to use their products, in-depth product buying guides and blogs about the experiences you can have with their products. This content is a critical component to creating a superior customer […]
The web was buzzing last week with news of the Facebook IPO. Much of the news seemed to focus around Mark Zuckerberg’s net worth and the new crop of millionaires that will be made out of Facebook employees. Silicon Valley exotic car dealers and real estate agents have probably been lined up outside Facebook HQ […]
What’s On the Radar for 2012: Social, Tablets, Personalization, and Video We’ve noticed several trends percolating over the past several months, which we believe will become more mainstream in the coming year. There are lots of ways to create compelling marketing strategies around these popular trends, and you don’t want to overlook site search and […]
With all of the retargeting options available to online retailers now, the creation of banner ads has become a regular task for creative teams. Coming up with fresh creative can be a challenge but knowing that our audience visited our site can make it a little easier. Better yet, if we know that they visited […]
Retailers are collecting an amazing amount of priceless content from their customers comments on social networking sites like Facebook. Unfortunately, much of this great content only reaches a limited audience because of how social media works. For the most part, people only see what others are talking about right now. It is a fast flowing […]
Video has been proven to be a powerful driver of customer engagement and sales for online retailers. It is so important that retailers have gone beyond simple product videos and are now producing a wider variety of non-product video content. They are also going to great lengths to make sure their customers can easily find […]